Senior Brand Manager (FTC)

Title: Senior Brand Manager (FTC)
Salary: Up to £70K DOE
Location: Cambridgeshire
Work Pattern: Hybrid

This is your chance to lead the transformation of two exciting brands in the FMCG space!

If real autonomy to drive change, full creative control and a real influence on business outcomes is what drives you - then this is the role for you.

The Role:

As Senior Brand Manager, you'll take full ownership of two key brands, driving brand growth, profitability, and innovation. Reporting to the Head of Marketing, you'll work cross-functionally with category, sales, and NPD teams to develop winning strategies. This is a high-impact role, perfect for a commercially minded marketer who thrives on brand-building, problem-solving, and making a tangible difference.

Key Responsibilities:

• Lead the brand relaunch, including recipe and packaging changes, brand refresh, and channel strategy.
• Develop and execute annual brand plans using consumer insights, market data, and pricing strategy.
• Oversee brand performance, tracking key metrics, analysing data, and optimising profitability.
• Drive innovation, building a 24-month NPD pipeline and shaping an innovative new operation to bring ingredient processing in-house.
• Manage PR & social media campaigns to elevate brand presence and engagement.
• Be the face of the brand, presenting plans to key retailers.

Who You Are:

• Experience in FMCG brand management, ideally in food.
• A strategic, commercially driven brand marketer.
• Strong analytical skills with a results-focused mindset.
• If you're ready to take on a leadership role in a fast-paced, growing category, apply today!

If the above sounds interesting and you meet the required criteria - apply now! If successful, Jordan from MorePeople will be in touch.

(INDOTHER)