Senior Commercial Manager- Foodservice

Join Bakels – A Global Leader in Innovative Baking Solutions

About Us
Bakels is an international group dedicated to manufacturing, distributing, and supporting high-quality baking ingredients and solutions. With a presence in over 120 countries and headquarters in Rothenburg, Switzerland, Bakels has been at the forefront of the baking industry since 1904.

Here at British Bakels, we manufacture and distribute a wide range of high-quality bakery ingredients to the commercial bakery market. Some of which are tailor-made for Industrial and Instore Bakeries, while others are specifically developed for the Craft and Foodservice sectors.

We continually invest in both people and facilities to produce industry-leading bakery ingredients and ensuring the sustainable growth of the business. In order continue our growth and success, we are seeking to appoint a Senior Commercial Manager to spearhead and deliver the UK Commercial Strategy for the Foodservice/OOH Channel.

The Role
The Senior Commercial Manager will partner with the Head of Commercial to define and execute a growth strategy for the Foodservice/OOH channel. This includes driving new business wins, developing key accounts, and ensuring distribution of both new and existing products.

A strong commercial leader with excellent business development skills, the Senior Commercial Manager will utilise their Key Account Management experience and food sector knowledge to firmly establish Bakels as leading Foodservice/OOH player in the UK market.

Key Responsibilities:

• Develop and implement a clear Foodservice/OOH growth strategy.
• Identify and prioritize new business opportunities across Foodservice Wholesale, QSR, HORECA, and On-Trade sectors.
• Drive product distribution, manage product mix to maximize margin, and negotiate pricing and terms.
• Lead New Product Development (NPD) initiatives, focusing on innovation and added value. Build and sustain profitable relationships with key stakeholders.
• Appraise product range and suitability in conjunction with the Head of Commercial.
• Be proactive and explore profitable new business opportunities – both immediate and longer term.
• Actively explore opportunities to grow Bakels’ overall market presence.

Why Join Us?
This role offers a clear pathway to senior leadership within our UK Commercial Structure for the right candidate. This is because Bakels is committed to investing in its people and by joining our team, you’ll become part of an international food business that values excellence and rewards success.

Candidate Profile
We are seeking a highly motivated commercial leader with a proven track record in the food industry, ideally in private-label products. (this could be at either SNAM or NAM Level)

You will possess:

• Extensive Foodservice/OOH national account experience.
• Strong business development expertise in Foodservice/OOH. Strategic thinking combined with the ability to act swiftly to win business.
• Excellent interpersonal skills, with the ability to operate autonomously and as a Team Player.
• Proactive and results-driven, with resilience and perseverance.

The successful candidate will be naturally “Entrepreneurial” in their approach to National Accounts and be ready drive their career forward with a leading International Food Business. 

Please Note: We have chosen to work exclusively with PT Executive; therefore, we kindly ask that other recruiters respect our decision and do not contact us in relation to this role. Thank you.