Category & Trade Marketing Manager

Category & Trade Marketing Manager – Northern Europe | Global Food brands

c£55-65k plus competitive package

South East Office c2 days (25% European travel)

Our client:

• Our client is a global leader in the food industry, known for their innovative and beloved brands
• They are focused on driving growth in international markets, particularly in Northern Europe’s emerging distributor markets.
• With a strong commitment to fostering a culture of collaboration and personal development, they are looking for individuals who are passionate about food and ready to make an impact in a dynamic environment.

The role:

As Category and Trade Marketing Manager, you will spearhead the category and shopper marketing strategy across Northern European distributor markets. This pivotal role bridges category management, shopper insights, and trade marketing to deliver distribution and visibility growth. Key responsibilities include:

• Category Strategy: Localize and implement the category vision, utilizing consumer and shopper insights to capitalize on market opportunities.
• Portfolio Management: Define and execute assortment strategies, identifying distribution gaps, and tracking performance to ensure optimal portfolio coverage.
• Trade Execution: Develop in-store merchandising principles and create point-of-sale (POS) toolkits to support distributor activations and enhance brand presence throughout the shopper journey.
• NPD Launches: Lead market-specific targets for new product introductions, aligning with brand teams, finance, and market managers.
• SRM Support: Provide insights to shape pricing strategies and promotional activities, ensuring alignment with local market dynamics and overall business goals.
• Analytical Leadership: Leverage category analytics tools (e.g., Nielsen) to generate actionable insights and drive sales fundamentals (pricing, range, activation).

This role offers the opportunity to collaborate with diverse stakeholders across international markets and play a critical role in shaping the success of a growing region.

What We’re Looking For:

We’re seeking a strategic and hands-on professional with:

• Category Management Expertise: 3+ years in a category or trade marketing role within an FMCG or multinational environment.
• Analytical Strength: Proficiency in category tools like Nielsen and a deep understanding of sales fundamentals and market dynamics.
• Commercial Acumen: Vision to connect category management with broader business objectives, driving long-term growth.
• Adaptability and Initiative: Comfortable with ambiguity, proactive in addressing challenges, and a team player with a collaborative mindset.
• Communication Skills: Fluent English with strong interpersonal and presentation abilities to engage diverse teams and stakeholders.

What’s on Offer:

• A competitive salary and bonus package.
• Comprehensive benefits including pension, healthcare, and professional development opportunities.
• Flexible hybrid working and international market exposure, offering a global career development platform.
• Join a forward-thinking organisation with a commitment to fostering growth and innovation.

Are you ready to drive category growth and make your mark in emerging markets?

Please send your CV using the form on this page, quoting reference 8/17221/7. Confidentiality assured.

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