Trade Marketing Manager

Overview
Reporting to the Commercial Director, you will effectively drive the retail marketing strategy and brand activation, driving increased brand presence and consumer engagement. Oversee the creation and development of the activation strategy both above and below the line, working with the UKs and Europe’s leading retailers and global brands. This is a central role in the team and you will be given the tools to develop and thrive. This is a multi-discipline role, so you need to have a good understanding of above and below the line trade marketing activities as well as a passion for all things chocolate.

 Responsibilities:

• You will be the brand guardian and responsible for developing the through-the-line strategy for the known brand portfolio and delivering it across On and Off Trade.
• Create and develop trade activation materials ensuring trade channels have all assets they require including social and digital tools.
• Create compelling sales presentations to aid selling arguments for customers.
• Attend all key On & Off Trade customer meetings with a view to being the marketing expert in these meetings.
• Work closely with wider teams to plan and execute the brand experiential and trade events calendar.
• Be Key Liaison with brand and licence owners , their marketing team and Trade representatives.
• A confident copywriter, you will be the point of contact for chocolate industry PR, delivering key messages, timely comms and developing relationships with key trade media.
• Evaluating and reporting on the effectiveness and efficiency of trade marketing activities, drawing on information from sales, finance, operations and other data analytics.

 Key Requirements:

• Educated to degree level in Marketing, Digital Marketing (or relevant qualification with the CIM/IDM or similar) with industry experience in a similar role.
• Experience in a similar role, working in both on and off trade marketing.
• Experience building effective multi-channel campaigns, in UK and European markets.
• Experience of managing multiple agencies and their performance across European markets.
• Previous experience with category data sets i.e. Nielsen/Kantar would be an advantage.

If you are creative in spirit, but critical and precise in execution, an ambitious self-starter with an entrepreneurial spirit, and will thrive in a business where autonomy is the name of the game, then we would encourage you to apply.