The Group Marketing Director will provide strategic leadership for marketing and agency efforts within a prominent not-for-profit organisation. This role is pivotal in driving the organisation's brand growth and engagement, focusing on Leeds as the prime location.

Client Details

This organisation is a leading not-for-profit institute in Leeds, boasting a workforce of over 1000 dedicated professionals. The institute has a sterling reputation for fostering creativity and innovation in its field.

Description

• Responsibility for the Group corporate marketing and recruitment activity with a focus on enhancing the reputation of the group and the development of the member brands.
• Define and oversee the student recruitment conversion plans across Further Education and Higher Education.
• Oversee the development of collaborative partnerships with overseas institutions and recruitment agencies.
• Lead the development and execution of the company's marketing strategy.
• Spearhead the promotion of the organisation's brand to maximise visibility.
• Direct the marketing team, fostering a culture of innovation and success.
• Coordinate with various departments to ensure brand consistency.
• Monitor and report on the effectiveness of marketing communications.
• Stay abreast of industry trends and incorporate best practices into marketing strategy.
• Manage relationships with external agencies and partners.
• Drive the organisation's digital transformation and online presence.

Profile

A successful Group Marketing Director should have:

• A degree in Marketing, working at strategic level in an education setting.
• Proven strategic leadership skills in a similar role.
• Comprehensive understanding of traditional and digital marketing strategies.
• Strong abilities in team management and partnership building.
• Experience in brand growth and engagement strategies and recruitment initiatives.
• Excellent communication and presentation skills.
• Strong brand development and and sub brand knowledge.

Job Offer

• A competitive salary.
• Learning and development opportunities - including staff development days.
• Employee well being initiatives
• Additional benefits including a car and bonus scheme.
• An opportunity to work in a vibrant and creative not-for-profit institute.
• The chance to make a significant impact in the organisation's marketing efforts.
• A supportive work environment in the heart of the North.
• Generous annual leave entitlement.

Take your career to new heights by stepping into this exciting Group Marketing Director role. Apply today to join our thriving team.