Responsible for all digital advertising channels driving optimal ROI and revenue for the business.

Client Details

Established experts in the Leisure/Travel sector and a great place to work.

Description

• Responsible for the planning and roll-out of digital marketing campaigns driving optimal conversations.
• Identify the highest performing channels to strategise on tactics for improvements as and when needed.
• Focus on continuous growth regularly reviewing the ROAS And CPA metrics across relevant channels.
• Work with the internal team to optimise all PPC activities across paid and owned.
• Have a test and learn attitude to using data to optimise user acquisition and explore new channels.
• Manage and allocate accordingly the digital marketing budget.
• Report back into business the campaign metrics and sharing your recommendations.
• Work closely with the external agencies and suppliers ensuring high value returns from any digital investments.

Profile

• At least 5+ years experience in a similar role
• Able to transform insights into tangible actions
• Map customer journeys and channels with a view to A/B testing where needed
• Fully conversant in Google Ads and Google Analytics
• Solid understanding of tracking and tag management systems
• Strong project and budget management skills
• Expert in campaign monitoring and analysis
• Excellent PowerPoint and Excel skills
• Line Management experience (desirable)

Job Offer

• A Competitive Basic Salary
• 25 Days Holiday
• Pension Contribution
• Private Health
• Company Discounts
• 35-Hour Week