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Strategic and Portfolio Insights Lead

Employer
Michael Page Marketing
Location
England, Berkshire
Salary
£97200 - £108000 per annum
Closing date
6 Aug 2024

View more

Business Sector
Food & Drink
Contract Type
Interim
Hours
Full Time
Function
Marketing


An exciting opportunity for a Strategic and Portfolio Insights Lead in the FMCG industry has arisen. In this role, you will be responsible for extracting actionable insights from multiple data sets including consumer needs, future trends, and category opportunities to shape business and brand strategy; and you will ideally has experience working with strategy houses, familiarity with demand maps and occasions-based growth.

Client Details

Our client is a well-established player in the FMCG sector with a global footprint and recognised brands. Based in Berkshire, this business will provide considerable hybrid working opportunities.

Description

The successful Strategic and Portfolio Insights Lead will be responsible for;
  • Extracting actionable insights from multiple data sets including consumer needs, future trends, and category opportunities to shape business and brand strategy
  • Utilising advanced analytic tools and agencies to forecast demand, identify market gaps, and capitalise on growth opportunities
  • Staying abreast of consumer and category trends, competitive landscapes, and regulatory changes to provide foresight guidance.
  • Embeddng the insights amongst our target audiences of marketing and sales and help them translate it into action
  • Leading the agenda to close the gap in understanding, develop collaborative workshops and engagements to manage change/ bring stakeholders along


Profile

A successful Strategic and Portfolio Insights Lead should have:
  • Proven experience as an Insight or Strategy Manager in the FMCG industry
  • Comfortable with a wide sets of data (scan, quantitative, qualitative) knowing both their strengths and constraints and using all of them to build a well rounded, holistic story
  • Comfort building a strong narrative, story tell with excellence, and alter the story based on the audience and need
  • Story-telling and presentation skills to turn data into impactful insights and credible POVs to land impactful, persuasive stories and strategies


Job Offer

An exciting opportunity to work with a leading FMCG organisation.

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