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Regional Account Manager - North

Michael Page Sales
England, North West England
bonus, pension, healthcare, unlimited hols
Closing date
1 Aug 2024

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Business Sector
Food & Drink
Contract Type
Full Time

Job Details

  • Drive sales within the North (m62 corridor) through effective account management
  • Drive distribution, visibility and rate of sale of core brands, subsequently leveraging these listings to further establish distribution of the wider brand portfolio

Client Details

Our client is a significant, modern player in the FMCG - Spirits/Beer industry. They prides themselves on its commitment to delivering high-quality consumer goods to a broad market, with a culture of freedom and huge staff discounts!

In everything they do, they are disruptive innovators; it is baked into their DNA to challenge orthodoxy and receive wisdom wherever we find it.

Trust is at the epicentre of all that they do, so you'll work in a transparent and honest environment where we have each other's backs, and be free of ageing corporate policies and rules.


As part of the Business Development Manager North role, you'll develop and manage an account base of customers spanning the Independent On-Trade (IFT), leverage the wholesaler supply platform, widen its footprint, and grow the value contributions across these channels within the associated customers.

Your focus will be to drive distribution, visibility and activation of the Drinks brand portfolio including the key exclusive Distribution Brands, across your customer base; acting as a consultant to the trade, bringing customers on the craft spirits journey.

  • Drive sales within the North (m62 corridor) through effective account management.
  • Use your expertise in the craft spirits category, and your knowledge of the consumer journey, quoting category trends and insights, to facilitate decision making and product ranging, growing out the MoM Trade basket spend, whilst ensuring a greater presence for our own core brands in trade and wholesalers.
  • Drive distribution, visibility and rate of sale of our core brands, subsequently leveraging these listings to further establish distribution of the wider brand portfolio.
  • Liaise with the appropriate external RTM Sales Managers to work collaboratively, unearthing new opportunities to support existing distribution, and land new distribution, with a clear and robust ROS plan applied.
  • Partner with our 3rd party brands on activations and brand building, within the relevant area and prestige client / partner base (for example 5 star hotels, high-end cocktail bars and restaurants) and specific wholesalers.


The successful Business Development Manager will:

  • Full, Clean UK Driving License
  • Demonstrate their experience of quality Account Management within the on trade sector, including selling-in new products or range extensions.
  • Experience of new business development within the On-Trade and Wholesale and/or Indy Retail sector desirable.
  • Ideally experience and knowledge of the designated region, and the key spirits players within it.
  • Ideally strong working knowledge of UK spirits business - brands, venues, trends, innovation.
  • Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category.
  • Demonstrative skills in commercial investment builds and management, including an understanding of spend vs costs and overall contributions.
  • Strong numeracy, language and negotiation skills.
  • Good IT competency, including Google Suite of apps along with ability to produce engaging presentations.
  • Educated to 'A' level standard or equivalent.
  • Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education.
  • Curation of cocktail lists and skills in trade marketing would be hugely valuable.
  • Experience in working the other side of the bar would be useful, as well as working in an off-trade retail setting, specifically in the spirits category.

Job Offer

Along with the stuff you get for turning up to work each day (think private healthcare scheme, unlimited annual leave, pension, cycle-2-work, eye care, enhanced maternity & paternity leave, free food, drinks and parking at the office), you'll also get a healthy staff discount on our world-class range (just in case that makes a difference).

  • A competitive salary
  • An attractive bonus scheme - circa 10% bonus
  • Private Healthcare
  • Unlimited annual leave, allowing for a good work-life balance.

If you're an motivated and sales-driven professional, who thrives in a culture where freedom to get things done is given, please apply.


Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

Join in the discussion in our LinkedIn group Michael Page Sales - UK


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