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Field Sales Representative - Red Bull

Acosta Europe
Closing date
14 Jul 2024

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Business Sector
Food & Drink
Contract Type
Full Time
Retail Management, Sales

Field Sales Representative - Red Bull
Location: Smethwick
Salary: Competitive
Business Entity: Reach
Brand/Department: Red Bull Grocery
Contract Type: Permanent 
Position Type: Full Time

Red Bull UK and Acosta Europe are looking for Field Sales Representatives (known as Strikers to Red Bull) to join our team based across the UK.

Your next career starts with Acosta Europe.

Acosta Europe is an exceptional business that cares about its people.  We are part of one of the largest Sales and Marketing agencies in the world and are currently seeking a  a Field Sales Representative (Striker) to represent our partner Red Bull to drive brand awareness and sales of their products.

If you can bring the passion for sales and have the enthusiasm to succeed, we can offer you the opportunity to develop your career in an engaging and rewarding environment, where no two days are ever the same!

Red Bull is the world’s best-selling energy drink and is a brand synonymous with energy, intensity, and power.

Role Details:

Salary: £25,000

Bonus:  15 % Performance Related Bonus

Equipment Provided: Company Vehicle, Fuel Card, Mobile Phone

Areas that play to your strengths

All the responsibilities we'll trust you with:


  • Be the face of our client, Red Bull, forging unbreakable relationships with key decision makers in stores across your territory
  • Visit independent retailers or major stores in your territory on a regular call cycle
  • Deliver world class customer service to customers and internal/external stakeholders
  • Meet daily/weekly distribution, availability, and visibility targets
  • Use an entrepreneurial mindset to manage and drive the success of your territory
  • Negotiate increased space and maintain incremental displays
  • Maximise brand awareness, educate customers on new product opportunities, and implement in store activations
  • Breathe creativity into marketing initiatives with in-store execution and Point of Sale (POS)


  • Conduct audits to ensure promotional activity complies with the approved brief, and complete interventions, where necessary, to maintain compliance
  • Ensure compliance of product availability on fixtures and chillers with correct prices displayed
  • Ensure correct execution of all new product launches
  • Feedback recommendations for the improvement of key promotional activity


  • Ensure all response data is recorded accurately
  • Take high quality photos of activity completed with concise descriptions


  • Provide insightful and actionable feedback on market intelligence/competitor activity
  • Provide insightful feedback on any changes to retailer in store procedures/systems
  • Keep abreast of trends, news and information concerning the channel in which you are working


  • Analyse, understand and utilise intervention data to drive actions
  • Analyse data to determine dynamic in store visits
  • Utilise sales data, case studies and other material supplied to pre-sell upcoming activity to gain incremental stock orders and displays


  • Manage your journey plans in line with our briefing process
  • Ensure point of sale and promotional material is available in sufficient quantities to meet customer’s needs
  • Attendance at monthly team meetings


Your areas of knowledge and expertise that matter most for this role:

  • Experience within FMCG, retail or a sales environment is preferred.  We will consider applications from motivated individuals with experience from other sectors.
  • Be enthusiastic about the Red Bull brand and have the drive and tenacity to succeed.
  • Be comfortable working autonomously in a field-based environment.
  • Excellent communication and negotiation skills along with strong interpersonal skills, including rapport building and influencing.
  • Proven selling skills and commercial acumen along with being self-motivated, determined and target driven.
  • We value experience over formal education.
  • Fluent in written and spoken English.
  • Travel 90-100%


Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

We are career makers, not just job creators. Apply now to join #OurATeam


Acosta Europe is an equal opportunities employer.

Our mission is to welcome everyone and create inclusive teams. 

We celebrate difference and encourage everyone to join us and be themselves at work!

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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