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Business Development Executive

Up to £32000 per year
Closing date
9 Jul 2024

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Business Sector
Food & Drink
Contract Type
Full Time

Job Details

The Pipers Direct Sales Function provides the foundations for the Pipers brands long term profitable growth strategy, The Direct sales team is truly at the heart of the brands routes and continues to play an integral part in its continued success. This Field Based New Business role is crucial to both the long- and short-term business performance.
The passion that our New Business Development Executives have for our brand and the drive to achieve success is what increases our customer base and product sales across the country. This role has responsibility for the acquisition of new customers. In this role you will self-generated opportunities, visit potential new sites, create awareness and drive distribution by presenting the brand and by opening new customers. They do this through visiting pre identified targets to sell the benefits of the Pipers brand and the Direct Delivery model and its USP's. They think strategically and identify, prospect and convert both independent and regional group outlets in the out of home channel. They work closely with internal stakeholders in a collaborative way to ensure a first class customer experience from day one and to drive long term loyalty for the brand.


  • Achievement of daily, weekly and monthly new business productivity measures.
  • Achievement of Acquisition Targets, Order Revenue Targets and Acquisition retention
  • Identify, prospect and convert Independent and group prospects into customers.
  • Plan and organise your time well to drive both results and efficiency.
  • Use CRM system to capture and record visits, customer interactions and orders.
  • Manage and maintain a healthy sales pipeline -
  • Negotiate, Develop and agree commercial trading agreements with key customers.
  • Work proactively with the Field Sales Manager (FSM) and other key stakeholders to ensure
    customers are retained and managed appropriately and above all get a best-in-class
    customer experience.
  • Visit targets at their location to cold call and introduce Pipers crisps, selling the benefits of
    the Pipers Direct Delivery Model
  • Monitor and communicate competitor and wholesale activity working across internal
    departments as required.
  • Attend customer trade shows as required to drive brand awareness and gain new
    opportunities for conversion.
  • Implement new marketing initiatives and feedback on results as required.



  • Achieve monthly 1st order Acquisition Targets.
  • Achieve monthly Net Revenue deliver targets.
  • Achieve Product Distribution targets.
  • Achieve set conversion and retention targets.
  • Meet productivity targets within a sales model of call, sample, convert;
  • Achievement of group acquisition targets.



  • Drive for results / Target Driven.
  • Team player.
  • Able to work on own initiative.
  • Excellent presentation skills
  • Proactive.
  • Well organised and ability to prioritise work load.
  • Able to work under pressure.
  • Strong communication skills.
  • Structured & logical thinker.
  • Strong influencing skills.
  • Drive & dynamism.
  • Ability to develop commercial skills.
  • Ability to work across several IT platforms (Word, Excel, PowerPoint, CRM, NAV.

Salary & Benefits


  • £32,000 annual salary
  • Business car
  • Company mobile
  • Flexible benefits package (25 days holiday with the option to buy/sell more, company pension, discounted private health care)

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.



PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit 



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