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Category & Shopper Marketing Executive

Vertex Resourcing
Hybrid: Windsor 3 Days, WFH 2 Days
Up To £40,000 DOE
Closing date
10 Jul 2024

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Business Sector
Food & Drink
Contract Type
Full Time
Marketing, Sales

Job Details

Category & Shopper Marketing Executive

Driving Sales with Strategic Shopper & Category Insights

Job Description:

The Shopper and Category Marketing Executive is responsible for developing and executing shopper marketing strategies and category plans that drive sales growth and enhance brand visibility. This role involves close collaboration with sales, marketing, and retail teams to create and implement effective in-store promotions, merchandising solutions, and category management initiatives that align with overall business goals.

Key Responsibilities:

Shopper Marketing:

  • Develop and implement shopper marketing strategies to increase product visibility and sales at the point of purchase.
  • Analyse shopper insights and market data to identify opportunities and optimize marketing efforts.

Category Management:

  • Conduct category reviews and analyse sales data to develop category growth strategies.
  • Work with sales teams to align category plans with customer needs and market trends.
  • Monitor category performance and provide recommendations for continuous improvement.

Collaboration and Communication:

  • Work closely with the sales team to develop customer-specific marketing plans and promotions.
  • Liaise with brand and marketing teams to ensure consistency in messaging and branding.

Analytics and Reporting:

  • Track and analyse the performance of shopper marketing campaigns and category initiatives.
  • Use data-driven insights to refine strategies and improve future marketing efforts.


Key Skills & Exp:

Educated to Degree Level

2+ years’ experience (ideally within Shopper/Category functions)

Strategic Mindset

Innovative Thinker


Perks and Benefits:

Enhanced Maternity, Paternity & Adoption Pay

Healthcare & Health Cash Plan

Dental Plan

Life Assurance & Income Protection Insurance


Job Ref: V11472

Salary: Up To £40,000 DOE + Bonus

Location: Windsor 3 Days, WFH 2 Days



Since its creation in 2006, Vertex Resourcing has become the go-to partner both for organisations in the Consumer Goods industry and individuals looking to further their career in this exciting space.

Recruiting a broad range of roles across Sales, Marketing, Category Management, Insight, MS&P, Finance, HR, NPD, Buying, Supply Chain and Digital, we’re renowned for our close relationships and high quality / low volume approach.

We typically represent individuals and handle recruitment assignments across a broad salary range from £40,000 through to £150,000 but we’re always happy to talk to those with needs outside of this.

We’re well known for our straight talking, frank and uncomplicated approach – we don’t do templates / “one size fits all” but provide an individual service to maximise exposure individuals and businesses alike.

We’re proud to work for some of the biggest names in Consumer Goods but equally to have helped many organisations at the start of their journey from innovator led start ups through to SMEs and VC buyouts.

Our high standards of professional conduct are reinforced and recognised by our status as a full member.REC Logo

Interested in being a part of Vertex?.. We pride ourselves on what we give back to those who make us a success and recently placed in the Top 5 of "Hunted's Best UK Reward Structures"

If you'd like to talk further or find out more please get in touch! 

Company info
Parc House
25-37 Cowleaze Road
Kingston Upon Thames

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