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CRM Manager

Michael Page Marketing
England, East Sussex
Closing date
2 Jul 2024

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Business Sector
Non Food & Drink
Contract Type
Full Time

Job Details

This role requires a strategic thinker with hands-on experience in CRM management and a passion for delivering exceptional customer experiences.

Client Details

A global powerhouse in their field of expertise and where they operate.

  • Strategise and execute CRM campaigns to optimise conversion, repeat rate, LTV, and NPS across email and the app
  • Utilise the CRM platform to develop and implement next best action plans with a strong focus on experimentation and A/B testing to optimise results
  • Manage end-to-end delivery of CRM campaigns, including campaign setup, execution, monitoring, and analysis
  • Collaborate with cross-functional teams to ensure alignment between CRM initiatives and overall marketing objectives
  • Continuously analyse campaign performance and customer data to identify opportunities for further testing, optimisation and improvement
  • Actively drive configuration of the CRM platform for maximum efficiency and effectiveness
  • A passion for championing the customer and using insights to drive customer experience improvements across the customer journey
  • Identify customer journey requirements and trigger points for automated communications


A successful CRM Manager should have:
  • Experience in CRM platforms in campaign set up, execution and reporting
  • Results driven individual with extensive experience in optimising campaigns across email, app and onsite including a test and learn approach (mandatory)
  • Previous mandatory experience in managing an email database of circa 1M+ customers
  • Strong analytical skills with the ability to interpret data and derive actionable insights into tanigible actions
  • Excellent project management skills
  • A self-starter and results-driven individual with a hunger to drive customer growth
  • An understanding of HTML and Jinja
  • Experience in e-commerce, app or retail marketing essential
  • Only retail, travel/leisure and fashion sector experience will be considered for this role

Job Offer
  • A competitive basic salary
  • 25 days holiday
  • Staff discount on products
  • Pension Contribution
  • Private Health Insurance


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