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Senior Shopper Activation Manager

Signature Career Management
Greater London - Hybrid
Closing date
28 Jun 2024

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Business Sector
Food & Drink
Contract Type
Full Time

Job Details

Are you ready for a Senior Shopper Marketing role where you will be supporting the Head of Brand to develop and implement shopper strategy and ultimately be part of the growth trajectory that my client is currently on?

Are you working in a shopper/trade marketing manager role and looking for the next step into a role that is all about activation and brand visibility?

Would you like to work for one of the most trusted, well-known companies in their category who are looking for someone to manage direct reports, strategies and activate large-scale campaigns in-store?


If you are serious about growth and would like the opportunity to work for a well-recognised brand, then scroll on!


 A well-established leading FMCG food business in the Greater London area is looking to expand its marketing team with a Senior Shopper Marketer – managing 2 direct reports.

This is an opportunity where you can make an impact from day one; with a broad customer base including top 4 grocers and specialist channels, you will lead the Shopper function by supporting the sales and brand management teams to activate campaigns in-store and provide a long-term strategy to complement.

The right person:

  • Proven Track Record: Demonstrated success in developing and executing activations across multiple channels.
  • Results-oriented: Skilled at delivering visible results by effectively prioritising resources and aligning them with strategic objectives.
  • Leadership and Coaching: Experience leading teams and developing talent, with a focus on providing clear direction.
  • Budget Management and ROI: Proficient in managing budgets and communicating the ROI of investment choices.
  • Analytical and Strategic Thinking: Ability to analyse data, identify trends, and uncover growth opportunities, coupled with strategic alignment to business needs.
  • Behaviour Traits: Exhibits hunger to learn, resilience, collaboration, inspiration, and innovative thinking.
  • Competency in Commercial Effectiveness: Demonstrates competence in driving commercial success through distinctive brands, effective communication, and agile innovation, guided by vision and insight.

The role:

  • Strategic Oversight: Align activities with triple-win objectives, drive digital growth, oversee marketing plans, and manage agencies and stakeholders.
  • Activation Plan Development: Create and execute plans to enhance trade, conversion, and engagement across channels.
  • Consistency and Efficiency: Ensure uniform development of activation plans to boost revenues and optimize brand investment.
  • Team Management: Lead a team including the Trade Marketing Manager, E-Comm & Digital Manager, and EU Trade Marketing Manager with budget management responsibilities.
  • Relationship Management: Maintaining relationships with Brand, Sales, and Finance teams as well as with customers.  

The Benefits:

Hybrid working Competitive bonus and pension scheme AL Private Health Care Car Allowance

With this role, there are a multitude of opportunities on the table with sideway steps into other teams an option and promotional opportunities are fast within the business!


To apply directly please send a copy of your CV to or alternatively please apply via the link below.

Whilst we will always endeavour to respond to you, however, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role.


Please note Signature Career Management is acting as an employment agency.


Signature Career Management’s passion is placing leading FMCG talent who go on to transform the performance of teams and organisations across the world.

We have a team of consultants who specialise solely within the Sales & Marketing functions of FMCG, enabling their collective knowledge and network to provide candidates a distinct advantage in their job search. Our consultants are targeted on feedback, not fees, so have your best interests at heart, and the candidates we place regularly go on to become our clients as they look to build out their own teams. This is testament to our relationship-led approach. 

If you don’t see any vacancies that interest you at this time but would like to work more proactively to secure your next role, please don’t hesitate in getting in touch. One of our consultants can talk you through how we can open doors to your next opportunity.  

Company info
0161 274 9184 / 020 3196 0869
Signature Career Management
1st Floor, Ropewalks
Newton Street
SK11 6QJ

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