Skip to main content

This job has expired

Head of Sales and Marketing

Freshview Foods
ST5 0UU, Newcastle-under-Lyme
£50,000-£75,000 per annum plus performance based commission scheme
Closing date
13 Jun 2024

View more

Business Sector
Food & Drink
Contract Type
Full Time
Marketing, Sales

Job Details

Job description – Head of Sales and Marketing

Contract: Full Time (Flexible working schedule: in-person and remote)

Freshview Foods Ltd, Unit 2 Lowfield Drive, Wolstanton, ST5 0UU.

Salary Package: £50 - £75k + Performance Based Commission Scheme

Why Freshview?

With the doubling of our warehouse size over the past year, Freshview has the ambition to double its turnover in the next 5 years. As Head of Sales and Marketing you will be accountable for driving turnover growth and a key leader within the business working with the Senior Leadership Team to meet our vision and strategy.

At Freshview Foods, we understand that commercial success is driven by talented employees and loyal customers. We are guided by our company values to put care into all we do to ensure the company’s high standards continue to be delivered by the whole team.

To Freshview, care is:

  • Commitment to our people
  • Ambition to grow
  • Respect for our colleagues, customers and community
  • Excellence in service & quality

What you'll be doing

You’ll be providing strong leadership and management capabilities to convey the strategic vision of the business to your sales team and the wider business. Strong positive communication skills are fundamental for the role as you will need to be able to support, develop and motivate your team to achieve or exceed budgeted sales targets.

The position is a hands-on role for a leader who shows tenacity and drive.  You will work closely with our internal team to grow our customer base as well as retain and develop our established customer accounts.  You will be a strong negotiator and work with our commercial department on pricing and tenders to balance with our customer expectations.

You will have strong commercial expertise to evaluate and maximise business margins, profitability and maximise opportunities.

Working closely with the Managing Director, you will create and implement a high-quality marketing strategy to develop the Freshview Foods brand in the industry to identify business winning opportunities in line with our core business objectives and company values.


Sales Strategy

  • To develop and implement a strategic sales plan to achieve profit targets and drive business growth.
  • To analyse existing and potential markets for new opportunities.
  • Analyse competitors positioning and strategies.
  • To work as a key member of the senior management team and be proactive in driving the business forward and play a key role in all strategic and business planning activities.

Sales Operations

  • To be a team player, a natural people person with the ability to develop, inspire and energise a strong team. Capable of clear and decisive leadership ensuring standards are met and maintained in this fast-moving environment.
  • Manage a small number of accounts while also targeting selected group or high spend accounts.
  • Ensure focus is given to existing accounts either personally or via your sales team and identify at risk customers and support the team where necessary to retain existing customers.
  • Train and develop your team, along with regular days spent out in the field.
  • Introduce new and creative approaches to the sales team which will encourage the growth and development of the business. At monthly meetings with your team, in both group and individual forums discuss company and individual performance against the sales targets and objectives.
  • Where necessary manage performance, ensuring support is given to individuals to help and motivate them to achieve their individual targets.
  • Ensure the sales team complete monthly reporting using the company’s preferred CRM system and that it is being used effectively and provides a competitive advantage to the business.
  • Possess a real desire to succeed, excel in leading and coaching a high performing team.
  • Project a high level of professionalism, displaying the confidence needed to influence and win people over.
  • To be creative and problem solve to navigate challenges and seize opportunities.
  • Working with the Commercial Analyst and MD ensure pricing is amended and maintained to achieve the business targets on both band and spot/groups pricing.
  • Assist in specific projects or activities as required by your line manager.


A Leadership role within Freshview

  • Work with operations to identify new delivery areas which will enhance the growth of the business.
  • Where necessary assist the operation/procurement teams in planning and forecasting of product launches or seasonal occasions.
  • Prepare and present monthly reports to the Managing Director including sales results as well as an overview of the sales team and department.
  • Where and when necessary, produce data/commentary for the business which reflects market trends.
  • Ensure the company exploits all opportunities of communicating to potential and existing customers.

  Brand & Marketing

  • Manage the relationship with Freshview’s external Branding & Marketing team.
  • Work with the team to define the Branding & Marketing strategy.
  • Oversee the execution of marketing activities.

Skills & experience

  • Evidence of leading, supporting and motivating a sales team to achieve ambitious sales targets.
  • Proven track record and success in the Food Service industry, preferably in a growing business.
  • Outstanding communication skills with a professional commercial approach.
  • Strong analytical ability to deliver business insights.
  • Knowledge and Experience using bespoke CRM systems and Microsoft Packages.
  • Ability to innovate and adapt to changing market conditions and sales environments.
  • An above average understanding and knowledge of the industry and role requirements.
  • A skilled negotiator to work for the good of the business.
  • Knowledge of Marketing and Brand management.

Personal qualities

  • An ambitious team player who supports and develops the sales team, while working collaboratively across the business.
  • Has a commitment to deliver growth for the business in a competitive and fast-paced market
  • Shows respect to our colleagues, customers and the wider community.
  • Develops close relationships with customers, acting as their voice to bring feedback into Freshview so we can collectively deliver the excellence we pride ourselves on.

What's in it for you?

  • 33 days holiday pro rata (including bank holidays)
  • Company Car Competitive Commission scheme and Profit Share Bonus Package
  • Company laptop and phone Employee discount on our produce
  • Enhanced maternity/paternity package
  • Company events
  • Cycle to work scheme (we'll cover the cost initially so you can get your bike tax-free)
  • Life & Health Insurance cover (with 12 months service) A generous thank-you bonus if you 'recommend a friend' to work with us too.  Lots of people work alongside their loved ones at Freshview
  • Training and development opportunities open to all
  • Wellbeing resources, including Mental Health First Aiders and access to free health and wellbeing services such as counselling and physiotherapy.  Your wellbeing is a top priority
  • Christmas food hamper
  • Free fruit at work


By combining their wealth of experience gained from over 25 years managing their respective companies; R J Harrison Wholesale Greengrocers & Morning Fresh, together Richard Harrison & Bill Summerscales founded Freshview Foods. Since creation in 2010 Freshview’s core competence of delivering fresh fruit & vegetables, dairy, bakery, frozen and ambient products have developed into providing a high quality, personal service, delivering to our 6 days a week. We make it our mission to source from both local and global producers who have the same passion and obsession about their products as we do.

Freshview Foods is a thriving, expanding, successful business. Privately owned, we are one of the last remaining truly independent suppliers that operates on scale that enables us to compete with even the nation’s largest food suppliers to operators in the hospitality industry. Our people are our most valuable asset, and we work tirelessly to keep improving the culture in our business.

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert