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Category Development Specialist

Michael Page Sales
England, Berkshire
Closing date
19 Jun 2024

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Business Sector
Food & Drink
Contract Type
Full Time
Category Management

Job Details

A superb opportunity for an FMCG category development manager to join a business that considers their category vision as the engine room for customer partnership. To truly influence externally with grocery retailer/s and support the wider business objectives through a category lens.

Client Details

A company of beverage enthusiasts who are passionate about delivering great quality products, this passion drives their ambition to become the world's number 1 company in their category.

A global FMCG business, dedicated to creating and building brands that consumers love!


  • Develop a trusted relationship with your customers, via regular in person contact.
  • Present the Category Vision and align to your customers' strategy to deliver long-term category growth both for the business and your customer.
  • Lead on going promotional analysis, identifying what to stop, start or continue in order to maximise promotional effectiveness - in collaboration with sales, category strategy / RGM and your buyer.
  • Developing customer specific planograms.
  • On-going evaluation of range, space, sales driving activity and advising both the national account manager and the customer on how they can increase sales and profit.
  • Deliver the annual customer brand planning day - tailored for your customers.

Internal (for your customers only)
  • Own the customer range review calendar and ensure alignment with key stakeholders on launch dates and customer shelf requirements.
  • Work with category strategy and brand teams to successfully implement NPD's and re-launches, to ensure distribution, market share and profit.
  • Feed into Perfect Store reporting for your customers - identifying areas to action.
  • Input to monthly commercial reviews for your customers - performance, risk and ops.
  • Deliver / input the category elements of the annual customer business planning process.

  • Demonstrable experience gained in Category Development, Buying or Account Management roles in FMCG
  • Deep knowledge of UK retail shoppers and customers
  • Proven at working in x-functional teams, especially across sales and marketing
  • Has knowledge of several information system tools (Nielsen,IRI,Kantar,Dunnhumby etc)

  • Excellent Excel and PowerPoint skills
  • Able to work closely with numbers and break down complexity to deliver clear messaging
  • Self-Motivated - highly disciplined
  • Influencing skills and the ability to manage and lead multiple stakeholders at all levels.
  • Brilliant impact presenting to senior management & customers and also credible with Account Managers
  • Be accountable and have a drive to deliver results

Job Offer

Competitive package with hybrid working.

A culture based on core values including "Simplicity - Accountability - Solidarity"


Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

Join in the discussion in our LinkedIn group Michael Page Sales - UK


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