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Marketing Communications Manager

Employer
Michael Page Marketing
Location
England, West Midlands, Birmingham
Salary
+ bens
Closing date
18 Jun 2024

View more

Business Sector
Non Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Other Job Function

Job Details



In this exciting role as a Marketing Communications Manager, you will be leading and managing marketing and communications strategies in the Medical Device industry. The role requires in-depth knowledge of the medical device/healthcare sector, excellent communication skills, and a passion for marketing.

Client Details

Our client is a leading player in the medical device industry, employing over 5,000 people globally. Known for its commitment to innovation and quality, the company continuously aims to improve and expand its product range to meet the changing needs of its customers.

Description

  • Strategic Planning: Develop and implement comprehensive marketing plans aligned with company objectives and market dynamics in the UK.
  • Brand Management: Lead efforts to strengthen and differentiate the brand through consistent messaging, positioning, and visual identity.
  • Product Marketing: Drive product marketing initiatives to promote adoption and utilisation of products among healthcare professionals.
  • Market Analysis: Conduct market research and analysis to identify market trends, customer needs, and competitive opportunities.
  • Digital Marketing: Oversee digital marketing strategies including website management, SEO/SEM, email marketing, and social media campaigns to reach target audiences effectively.
  • Content Development: Collaborate with internal and external stakeholders to create compelling content such as sales materials, educational resources, and multimedia assets.
  • Event Management: Work alongside events team to plan and execute participation in industry conferences, seminars, and training events to showcase products and expertise.
  • Team Leadership: Develop and manage a team of marketing professionals, providing guidance, mentorship, and support to drive performance and professional growth.
  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and ROI-driven decision-making.
  • Performance Measurement: Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing campaigns and initiatives, and provide regular reporting to leadership.
  • Keep abreast of industry trends and competitive landscape
  • Ensure compliance with industry regulations and company policies


Profile

A successful Marketing Communications Manager should have:
  • A degree or equivalent in marketing, communications, life science, or related field
  • Proficient understanding of medical device/healthcare marketing. Marketing and Communication Managers with a track record in building successful marketing functions will be preferred
  • Strong leadership and team management skills
  • Excellent written and verbal communication skills
  • Proven ability to develop and implement successful marketing strategies
  • Strong analytical skills to evaluate marketing performance
  • Ability to work collaboratively with team members and stakeholders


Job Offer
  • An excellent salary and strong benefits package
  • Opportunities for professional development and career progression
  • A positive and collaborative company culture


This is a fantastic opportunity for a seasoned Marketing Communications Manager to make a significant impact in the life science industry. If you meet the above criteria, we would love to hear from you. Apply now!

Company

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