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Brand and Product Marketing Manager

Michael Page Marketing
England, Surrey
Closing date
6 Jun 2024

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Business Sector
Non Food & Drink
Contract Type
Full Time

Job Details

This role is the primary liaison for all marketing activities. This individual works directly with the Director to create product segmentation/positioning models, define the competitive landscape, develop go-to-market strategies, and manage the product life cycle road map. You will have responsibility for marketing programmes design and execution.

Client Details

A leading global business in the Consumer Goods industry.


Marketing Strategy & Planning
  • Build up target audience and understand their needs & wants.
  • Localise target audience from HQ recommendation.
  • Define brand & product value positioning by fully understanding our product benefits and competitor's positioning.
  • Build up marketing message house to be clear on tag line, hierarchy of message and reason to buy etc.
  • Analyse the marketing performance by consumer experience journey and set up the strategic direction in terms of focused marketing channel and decide budget allocation.
  • Work with other marketing team to plan the effective and efficient communication channel to achieve the target KPIs and business goal.
  • Accountability for the project, deadlines, and budget management.
  • Manage key KPIs, track monthly and set up action plan when necessary.
  • Find opportunities of commercial growth and decide investment level.

► Product Launches
  • Liaise with local product team to understand product strategy and translate for the local market.
  • Create and develop the localised message and assets in the compliance with the global brand guideline.
  • Conduct regular meeting with stakeholders to check progress of product launches and run the campaigns.

► Campaign Activation
  • Be leading position on the various projects led by local or HQ and proceed the project in timely manager.
  • Collaboratively work with marketing agency to deliver strategy and help them to design activities to meet the purpose successfully.
  • Brief and deliver consistency of creative and messaging across all channels.
  • Create a mix of promo mechanics to excite the consumer.

► Partnership management
  • Collaborate with brand partners on activation's that allow us to maximise our brand exposure and gain new potential customers.
  • Liaise with the HQ team and internal smart TV partnership manager to assess the new opportunity and execute the campaign /promotion with the partner.
  • Liaise with the HQ and influence their partnership plans to ensure they fit with in the UK strategy.
  • Explore opportunities from new business and create the synergy of TV, AV products and partnership.


Proven industry experience; product/brand marketing and communication skills.

Consumer electronics industry is preferable but not essential
  • Experience working with multi-tiered sales organization, as well as Direct Customers and channel/distribution partners is advantageous
  • Product lifecycle management experience, particularly in product launch and channel inventory management, is required
  • P&L management experience is required
  • Bachelor's degree is preferred
  • Experience working in global CE Organizations with global HQ outside of UK is preferred

Job Offer
  • A competitive salary
  • This role is 4 days on site
  • 25 days holiday
  • Private Health care and Pension Contribution
  • Healthy discounts on products


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