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Regional Account Executive - AFH Direct Foodservice Accounts

Closing date
29 May 2024

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Business Sector
Food & Drink
Contract Type
Full Time

Job Details

This is an outbased role where approximately 60% of your time will be spent directly engaging with customers.

Additionally, a company car is provided to fulfill the requirements of this role."

Join the world of PepsiCo Impulse sales, where you will work hand in hand with your customers to grow their business and make a real impact. Your innovation, problem-solving, and entrepreneurial spirit will be utilized to the fullest; where in this fast-paced and ever-changing environment, we can go from idea to implementation in a matter of days.

You will be working in the Away From Home channel, developing our direct food service route to market customers across Buying Groups and Direct wholesale customers in collaboration with the Direct Foodservice NAM.

Also, directly managing a portfolio of ~30 National & Regional accounts. Working cross-functionally with the wider Away From Home team internally and building best in class relationships with our external partners.

  • Own agenda and lead the execution across your direct Foodservice customer base, incorporating JBPs to grow core business and expand our brand footprint across Independent Foodservice
  • Own and develop customer wiring plans in collaboration with the Direct Foodservice NAM (including Buyers, Marketing, Telesales, RARA days, Sales Team engagement).
  • Execute marketing programmes, NPD and core range initiatives in line with channel strategy whilst driving the digital agenda within your customers
  • Manage and develop cross-functional and AFH sub-channel relationships both internally and externally, representing customer and channel at key internal forums
  • Support the development of the terms structure and revenue models in collaboration with internal x-functional teams
  • Lead the strategy to win new business in partnership with your customers and New Business team, lead and own the tender renewals across customer base.
  • Own monthly reporting across both internal and external metrics to track, diagnose and course correct performance

  • What you're good at

    We acknowledge that everyone brings different strengths to each role so don't be discouraged if these aren't all listed below:

    • Success in a Commercial role with strong financial awareness
    • Strong drive for results with a desire to succeed in an entrepreneurial culture
    • Cross-functional experience in order to leverage internal partnerships
    • Experience managing change: understands the measures required to drive sales performance of an organisation
    • Excellent communication skills - engage and influence multiple stakeholders to build strong internal and external relationships
    • Influencing and negotiation skills: ability to drive agenda within both customer and PepsiCo environment
    • Working with customers to identify needs and deliver winning solutions
    • Autonomous leadership of customer management & engagement
    • Well-developed analytical skills, combined with strong IT skills, including proficiency in Excel and PowerPoint
    • Strong ability to prioritise and multi-task

Why PepsiCo?

We offer a competitive salary, critical Illness cover, flexible working, discounted gym membership, market-leading health and wellbeing support, generous company pension plus so much more.

In 2024 we have enhanced our extended parental leave offering, now paying in full for 26 weeks of maternity leave and 10 weeks for paternity leave for those who have the respective length of service.

We pride ourselves on our superb work force. The people in this business genuinely care about doing a great job! We have a common goal - strive to continuously improve our business performance and our own personal development.

With the majority of executive team having been promoted organically, we are continually developing and encouraging our employees to push themselves further and offer them support with their continual learning. Career progression is incredibly important to us and we provide great opportunities to grow a long term career.

Being in-person, together with our colleagues and other key stakeholders can take many forms including going into the office, traveling to engage customers or consumers, interfacing with our frontline associates at their facilities, or hosting a conference or team offsite.

A space to be y( )u

We want each and every PepsiCo employee to feel comfortable just simply being who they are and bring their full self to work. We celebrate what makes us all unique and know that to truly represent the communities around us we must reflect them in our workforce.

That's why we've empowered our employees to champion diversity and set up grassroots groups to drive our diversity and inclusion agenda from the ground up, embedding it in our culture. To find out more about our Employee Resource Groups (ERG's) ask our team.

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender, gender identity or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.


PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit 



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