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Propositions and Category Management Lead

Employer
Michael Page Marketing
Location
England, Surrey
Salary
£108000 - £126000 per annum
Closing date
7 May 2024

View more

Business Sector
Non Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details



As the Propositions & Category Management Lead you will work closely with 2 core product teams, as well as D2C Marketing and Onsite teams to identify future growth opportunities, and map out the commercial strategy required to achieve the commercial objectives.

Client Details

Our client is a global leader in the technology & telecoms sector. They pride themselves on their innovative approach to digital solutions and their commitment to excellent customer service.

Description
  • Deliver on 2 core product categories commercial growth objectives; exceeding revenue and share of critical metrics
  • Analyse key competitor proposition developments, benchmarking vs what the client does
  • Develop and implement the commercial strategy for D2C driving premium market share
  • Optimise profitability, tailoring the D2C proposition to deliver acquisition / retention targets
  • Develop deep understanding of eCommerce levers behind the product categories commercial success
  • Deliver improved sales deduction/return on investment; identify incremental sales opportunities to profitably grow the product categories for D2C
  • Ensure strategy can be credibly delivered, with a clear delivery roadmap, plans and effective governance to ensure continual improvement
  • Develop deep understanding of the D2C consumers from these product categories; identifying differences between customer cohorts across the full product mix
  • Ensure proposition roadmap delivers both new customer acquisition and increases LTV from D2C customer base; stimulating desire to upgrade, and cross-sell opportunities
  • Input new business and innovation requirements into the SLT to ensure they maintain a roadmap of innovation that enhances the overall customer offering
  • Be able to confidently articulate and back up trading direction with data; to build a sustainable long-term business
  • Incorporate divisional priorities into overarching D2C Strategy; developing activities and pilots for adoption by D2C Commercial, Marketing and Onsite teams to enhance premium sales and profitability
  • Collate, summarise and share results from pilot activities, to evolve and improve execution for future roll-out and expansion


Profile

A successful Propositions and Category Management Lead should have:
  • Demonstrable experience in building a commercial strategy to deliver both revenue and profit
  • Experience working in and leading cross-functional teams
  • Strong strategic, analytical and commercial competence
  • Successful influencer with natural gravitas; excellent communication skills
  • Self-motivated, driven, creative problem solver and very resilient


Job Offer
  • Basic salary: £108,000 - £126,000 per annum
  • A generous Car Allowance
  • Hybrid working model: 3 days in the office and 2 days at home
  • Bi-annual bonus scheme
  • Pension contribution
  • Holiday 25 days per annum plus bank holidays
  • Access to staff sales discount
  • Access to 'Reward Plus' discount shopping
  • 3 x volunteering days

Company

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