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Marketing Manager -Alcohol & Spirits

Michael Page Marketing
England, London
£50000 - £60000 per annum
Closing date
3 May 2024

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Business Sector
Food & Drink
Contract Type
Full Time

Job Details

This role is part of the UK Sales and Commercial Marketing organisation - critical to shaping and driving revenue generation in the business. The role will be responsible for delivering profitable growth of existing brands, growing share and revenue as well as contributing to the launch of new brands and driving broader commercial opportunities.

Client Details

Our client is going through a major transition to be a market leading drinks organisation - identifying and creating new commercial brands within the spirits category and products for it's own portfolio and/or for 3rd Parties which deliver unique value to the market.


  • Develop, manage, and execute the marketing plans for key commercial brands across multiple channels, that align with business objectives.
  • Oversee all aspects of the commercial brands marketing plans including PR, media, digital, in-store and events (where appropriate).
  • Oversee the design, production and distribution of marketing materials, create compelling content for a variety of platforms.
  • Spearhead the development of digital marketing, SEO and social media to provide added value to existing customers and acquire new ones.
  • Coordinate and participate in trade shows and industry events.
  • Be the brand custodian, responsible for the execution of brand identity and brand guidelines of key commercial brands, ensuring a consistent brand tone of voice across marketing campaigns.
  • Support the sales team with customer facing presentations and pitches, helping shape the view on market trends and the product portfolio innovation pipeline.
  • Work in partnership with the sales team to present customer specific range plans, covering all aspects of commercialisation (POS, merchandising, promotion/launch, product placement etc.)
  • Support the sales team in tenders and activation programs, creating customised programs, and other elements to ensure commercial brands are listed.
  • Work with the Product Manager to identify new and unmet customer needs in the UK spirits industry, defining brand and commercial product opportunities.
  • Analyse insights (market data, customer insight and feedback from the sales team) to help identify market and category trends in the spirits industry as well as subcategory trends: Gin, Vodka, Tequila, Rum, Whisk(e)y, Liqueurs, cocktails, RTD etc and support the team to build best in class category partnerships with customers.
  • Work with the contract manufacturing team ("CDM") to publicise the brands capabilities across the spirits industry.
  • Present market and performance data to the Commercial team, and Senior Leadership Team to drive marketing and business decisions and optimise marketing campaigns for maximum ROI.
  • Develop relationships with the Key partners/ decision makers. Work with key stakeholders to create content to promote the company EVP.

  • Minimum 5 years' experience in relevant marketing and communications roles
  • FMCG experience, preferably food & drink (ideally in the spirits industry).
  • Demonstratable experience of successfully creating and implementing marketing plans
  • Digital specialist in delivering engaging online content and managing social media accounts
  • On and off trade marketing experience preferred
  • Creative thinker with the ability to develop and drive new, innovative ideas for campaigns
  • Strong communication and presentation skills
  • Highly analytical and a commercial thinker, a clear ability to present robust and compelling insight/direction with a strong understanding of profit drivers
  • Ability to use and interpret large data sets from key databases: Kantar, Nielsen, Circana, EPOS and other data sources, creating process and reporting output
  • Knowledge of using, manipulating, and interpreting:
    • EPOS Data - from retailers [e.g., Tesco] or other data companies (SMARTview)
    • Panel Data - consumer trends on why the consumer is buying the product
  • Advanced IT and online skills

Job Offer
  • Huge growth potential building out the commercial team in London alongside the commercial director
  • Autonomy in your role
  • Remote working/Hybrid working
  • competitive benefits package


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