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Senior Brand Manager

Employer
Michael Page Marketing
Location
England, London, City of London
Salary
Competitive
Closing date
18 Apr 2024

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing


We are seeking a creative and strategic Senior Brand Manager to lead our largest brand from a global perspective, driving the brand's growth and presence in the children's toys and art category.

Client Details

Our client is an established entity in the FMCG industry, boasting a robust workforce of talented individuals. They have a global presence and are renowned for their high-quality consumer products. They are committed to innovation and excellence, and are a leader in their industry.

Description
  • Develop and implement innovative brand strategies to drive growth and market share
  • Develop a comms strategy with a heavy focus on digital and YouTube
  • Coordinate with NPD team to develop and execute innovation pipeline
  • Analyse consumer trends and market research to inform brand strategies
  • Manage relationships with external agencies and partners
  • Oversee branding budgets and measure ROI of marketing campaigns
  • Maintain knowledge of similar industry trends and competitive landscape
  • Implement brand guidelines across all marketing materials and channels


Profile

A successful 'Senior Brand Manager' should have:
  • Proven experience in brand management within the FMCG industry
  • Strong leadership and strategic thinking skills
  • Excellent analytical abilities to grasp key business drivers
  • Proficiency in budget management and ROI analysis
  • Exceptional communication and presentation skills
  • Creative mind with a keen sense of aesthetics


Job Offer
  • A generous benefits package, including 10% annual bonus
  • Opportunities for professional development and growth
  • A vibrant and inclusive company culture
  • The chance to work in a leading company in the FMCG industry

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