Our client is seeking a Digital Marketing Manager to lead their digital marketing initiatives, strengthen brand awareness, foster customer acquisition, and drive online sales.Client Details
Our client is the UK's leading podiatry supplier and e-commerce reseller, turning over in excess of £9 million per year. They are recognized for our unwavering commitment to delivering high-quality products and equipment to the podiatry industry.Description
Key duties for the role will include:
Digital Marketing Strategy: Develop and execute a comprehensive digital marketing plan that aligns with B2B/B2C and e-commerce objectives, ensuring effective resource allocation.
E-commerce Optimisation: Oversee and optimize the functionality, user experience, and product listings on our Magento-based e-commerce platform.
SEO and SEM: Implement and manage robust search engine optimization (SEO) and search engine marketing (SEM) strategies to improve online visibility and attract qualified B2B clients and online shoppers.
Content Marketing: Lead content creation efforts, including product descriptions, blog posts, videos, and case studies, aimed at educating and engaging our target audience.
Email Marketing: Plan and execute targeted email marketing campaigns to nurture leads, enhance customer engagement, and boost e-commerce sales.
Social Media Management: Develop and maintain social media accounts, generating compelling content to promote brand visibility, engage with customers, and enhance brand loyalty.
Paid Advertising: Strategically create and manage online advertising campaigns, including Google Ads, to increase lead generation and conversion rates.
Analytics and Reporting: Regularly analyse performance data, track key performance indicators (KPIs), and provide detailed reports on the effectiveness of digital marketing efforts, making data-driven adjustments.
Budget Management: Develop and manage the digital marketing budget efficiently, ensuring maximum ROI.Profile
Suitable candidates will posses a:
- Degree (or equivalent) in Marketing, Business, or a related field.
- Proven experience as a Digital Marketing Manager, with a strong focus on B2B/Retail/B2C and e-commerce, along with proficiency in Magento.
- In-depth knowledge of digital marketing tools, platforms, and analytics.
- Expertise in SEO, SEM, and e-commerce best practices.
- Excellent communication skills, both written and verbal.
- Strong project management and organizational skills.Job Offer
My client is offering an opportunity for successful Digital Marketing Manager's to lead and develop their digital/traditional marketing platform. They offer a strong base package and bonus structure too.