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Shopper Marketing Manager

Michael Page Marketing
England, Surrey
£45000 - £50000 per annum
Closing date
21 Dec 2023

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Business Sector
Non Food & Drink
Contract Type
Full Time

The Shopper Marketing Manager will develop, orchestrate, implement and activate integrated Channel Marketing Plans to improve brand health, consideration, preference and purchase intention for core products in the UK & Ireland markets.

Client Details

A global powerhouse in the Consumer Goods category and winners of the WHICH awards for best brand consecutively.

  • Working alongside the Sales Teams building plans for a number of key customers/channels to deliver the commercial and brand targets.
  • Maintain a good understanding and record of the objectives, strategies and key areas of focus for all accounts.
  • Update the rest of the business on key account initiatives and strategies.
  • Develop consumer ATL/TTL market campaigns and collateral setting the tonality & messaging for the UK & Ireland.
  • Develop and implement key Sales Drivers which optimise the performance of the business in each account e.g. sell in decks, sales out initiative's, in-store visibility reflects global guidelines, staff incentives, engagement programmes and co-op investment.
  • Ensure consistent, high quality and timely communication is managed between the company and each key account.
  • Identify key stakeholders and build positive relationships.
  • Maintain a good understanding of roles, responsibilities and key contacts within each account and know how all account contacts interact and how decisions are made.
  • Manage multiple agency relationships to deliver the most effective creative campaigns.
  • Work closely wit the research and insights team to maintain a high level of understanding of the market, its key trends, performance vs our competition and the performance of each key account.
  • Monitor performance impact of all key initiatives and evaluate all major activity to ensure that the business understands effectiveness, ROI and efficiency of all investment.
  • Responsible for all admin related to account specific spend and investment from the Marketing budget are processed in a timely manner.
  • As the Shopper Marketing Manager you will produce relevant reports to keep the wider marketing and sales team up to date.

  • Working as a Shopper Marketing Manager / Trade Marketing Manager prior is essential.
  • Knowledge of working in a Consumer Marketing related environment.
  • Working with, or for Consumer Electronics retailers/eTailers.
  • Be an expert across a variety of marketing or integrated communications channels, including Online and Offline disciplines.
  • An understanding of key marketing fundamental concepts - brand value, positioning, consumer insight, sales out vs sales in focus.
  • Execution excellence, budget management and high implementation standards.
  • Strong presenter, able to present the Consumer Marketing plans internally with confidence.

Job Offer
  • Salary £50,000 (inclusive of a £5,000 Car Allowance).
  • Bonus Scheme.
  • 9% Employer Contribution into your Pension.
  • Life Assurance.
  • Private Health care (including optical & dental) for you and your family.
  • 25 Day's Annual Leave (+ Public Holidays).
  • Staff Discount.
  • Subsidised Cafeteria.
  • Based in Surrey.

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