Our client is a leading food manufacturing company that takes pride in supplying high-quality products to major retailers across the nation. With a commitment to excellence and a passion for innovation, they are dedicated to providing customers with the best in culinary experiences. As they continue to expand their market presence, they are seeking a talented and experienced Category Marketing Manager to join their dynamic team.
As the Category Marketing Manager, you will play a pivotal role in driving the marketing strategies and initiatives for the client’s diverse product portfolio. You will be responsible for analysing market trends, consumer behaviour, and competitive landscapes to develop effective category plans that align with the company's overall goals. This role requires a keen understanding of the food industry, excellent communication skills, and the ability to collaborate cross-functionally with various teams to ensure the successful execution of marketing campaigns.
•To drive sales and profitability through developing and managing category strategies based on category insight and consumer understanding
•To influence customers to progress with proposed category opportunities
•To build and manage a relationship with customers that means the client are the preferred supplier for proposed category opportunities
•To develop and manage a proactive and innovative NPD strategy based on consumer insight. Working with the commercial and NPD teams to ensure opportunities are delivered to agreed timescales.
•To develop and manage strategic category promotional plans that drive positive consumer behaviour by sector
•To support the wider commercial team on ad hoc projects as required