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Business Development Manager - Snacking

Michael Page Marketing
England, London
£40000 - £55000 per annum + Bonus/OTE + Shares
Closing date
1 Dec 2023

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Business Sector
Food & Drink
Contract Type
Full Time
National Accounts
  • Exciting opportunity to join an insect based snack brand
  • Make your mark as the first hire in an exciting start-up business

Client Details

Are you passionate about food, sustainability and change?
My client is on a mission to build a better future both for our bodies and our planet. With the shift in buying patterns away from traditional proteins, my client has a truly innovative product in the alternative protein market.
My client is now looking for a Sales Manager to shape the market strategy, open and test different channels, build brand awareness and relationships and drive sales. If the idea of building a challenger brand in a competitive market excites you, then read on.

This is a multi-faceted, fast-paced role in a start-up. The successful candidate will be heavily client facing, leading product demonstrations and winning new business

  • Build growth strategy: Shape & execute the sales strategy which includes defining clear objectives and challenging goals to gain awareness and market share. Build short and long-term strategies, identify successes and opportunities which lead to the development of sales playbooks.
  • Customers pipeline: You will be responsible for sales lead generation to new customers and driving the execution of sales in independent shops, workplace & education, contract caterers, foodservice and retail in the UK. Ensure own activities are captured in the CRM system in a timely manner.
  • Manage & grow existing accounts: You will be the primary contact for all accounts and responsible for supporting and growing their business. You will implement in-store initiatives to drive increased traffic and higher in-store sales. In-field days will be necessary.
  • Manage distributors: You will be the day-to-day contact with UK distributors and responsible for managing the relationships, including training, sales material supply, and performance.
  • Lead reviews, events: Present products, conduct category reviews, and use other related information with clients to gain sales and establish accounts. Including but not limited to: tabletop presentations, trade/industry events, coordinating in-store demos, and other field-related activities. Being a new brand, there is a lot of sampling initially.
  • Track success: Manage the annual, quarterly, and monthly sales targets and goals, and establish a plan for achieving them. Manage tools and materials the sales function needs to achieve business objectives.
  • Maintain financial discipline: Manage trade budgets across all channels.
  • Forecasting: Provide key inputs for demand planning - own the bottom-up forecast for the S&OP process for each account owned.
  • People management: Work closely with the CEO and further down the line, build your team of sales representatives.

  • Must have a passion for winning new business
  • Proven success of driving growth in convenience, foodservice, contract caterers and/or retail
  • Understanding of category management a bonus
  • Experience running trade shows, events and in-store demos
  • Must be self-starter with a passion for selling
  • Must enjoy being client facing and time in trade
  • Strong account management skills
  • Have a strong network of buying contacts within the industry
  • Strong analytical skills with metrics based, results-driven approach (experience in Kantar Worldpanel, Nielsen, or similar would be a bonus)
  • Excellent written and verbal communication skills
  • Ability to travel in the UK and broader Europe when needed
  • Experience within the sustainability sector (bonus)
  • Experience working in a start-up or desire to be part of a fast-paced start-up environment essential

Job Offer
  • £40k-£55k
  • OTE / Bonus - to be mutually defined and agreed around targets
  • Share options (depending on experience)
  • 25 days holiday + Bank Holidays + Birthday off + Break between Xmas & New Year
  • Pension Scheme
  • Weekly free breakfast & drinks
  • Hybrid working model - 2 days a week at co-working offices

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