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Category Insight Manager

Michael Page Marketing
England, Lancashire
£50000 - £55000 per annum
Closing date
28 Nov 2023

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Business Sector
Food & Drink
Contract Type
Full Time
Category Management

Based in Lancashire, this role is a great opportunity for someone with experience in Category to move in to a role with a lot of autonomy and work directly with senior stakeholders of a great FMCG Food brand.

Client Details

An FMCG food business based in Lancashire with a great history in the UK.


Key responsibilities of the Category Insight Manager:
  • Collaborate with key customers and the Sales team to create joint Category Business Plans.
  • Continuously assess customer market performance and suggest improvements.
  • Provide recommendations for product range, pricing, promotions, and merchandising to boost sales and profits for both the business and retailers.
  • Communicate our category management expertise through presentations and day-to-day interactions with retailers.
  • Cultivate strong customer relationships through formal meetings and informal discussions.
  • Share best practices for range reviews, category plans, and strategy with other business units.
  • Develop and manage a category information system to enhance our understanding of the category's health and competition.
  • Monitor competitors and assess their potential impact on the business.
  • Manage the budget effectively for maximum ROI.
  • Foster a collaborative, goal-aligned environment within the Commercial/Marketing team to enhance overall performance and align with the business strategy.

  • Profile

    The ideal Category Insight Manager:
    • Experience with a retailer or an FMCG manufacturer, in a commercial or category discipline
    • Able to turn data in to actionable insight
    • Fully comfortable with consumer panel data and EPOS data
    • Strong user of excel/PowerPoint
    • Able to work from the office in Lancashire at least 2 days a week

    Job Offer

    Category Insight Manager Offer:
    • Up to £55,000

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