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Business Development Executive - Staffordshire

Up to £32000 per year
Closing date
27 Nov 2023

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Business Sector
Food & Drink
Contract Type
Full Time

Job Details

The Pipers Direct Sales Function provides the foundations for Pipers long term profitable growth, building awareness, developing new customer channels, acquiring customers and engendering lifelong customer loyalty. Our Field Sales team is one of the main factors of Pipers Direct success. The passion that our Business Development Executives have for our brand and the drive to achieve success is what increases our customer base and product sales across the country. The new business developer has responsibility for opening new customers. They do this through cold calling pre identified targets to sell the benefits of Pipers, its USP's and services and converting 1st orders. They think strategically and identify, prospect and convert both independents and some group customers/key accounts, working commercially with the Field Sales Manager and collaboratively with all internal teams.


  • Achievement of daily, weekly and monthly new business productivity measures.
  • Achievement of Acquisition Targets, Order Revenue Targets and Acquisition retention targets.
  • Identify, prospect and convert Independent and group prospects into customers.
  • Plan and organise your time well to drive both results and efficiency.
  • Use CRM system to capture and record visits, customer interactions and orders.
  • Manage and maintain a healthy sales pipeline.
  • Negotiate, Develop and agree commercial trading agreements with key customers.
  • Work proactively with the Field Sales Manager (FSM) and other key stakeholders to ensure customers are retained and managed appropriately and above all get a best-in-class customer experience.
  • Visit targets at their location to cold call and introduce Pipers crisps, selling the benefits of the Pipers Direct Delivery Model.
  • Monitor and communicate competitor and wholesale activity working across internal departments as required.
  • Attend customer trade shows as required to drive brand awareness and gain new opportunities for conversion.
  • Implement new marketing initiatives and feedback on results as required.


  • Drive for results / Target Driven.
  • Team player.
  • Able to work on own initiative.
  • Excellent presentation skills.
  • Proactive.
  • Well organised and ability to prioritise work load.
  • Able to work under pressure.
  • Strong communication skills.
  • Structured & logical thinker.
  • Strong influencing skills.
  • Drive & dynamism.
  • Ability to develop commercial skills.
  • Ability to work across several IT platforms (Word, Excel, PowerPoint, CRM, NAV).

Salary & Benefits

  • £32,000 annual salary.
  • Business car.
  • Company mobile.
  • Flexible benefits package (25 days holiday with the option to buy/sell more, company pension, discounted private health care).

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.



If you're ready to build a fantastic career with some of Britain's best-loved brands, bring your unique talents to our existing business and, together, there's no limit to how far we can go.

PepsiCo are currently the world leader in convenient snacks, foods and beverages. We employ over 5,000 people across many different locations in the UK. Many of our brands are firm favourites for the nation – Walkers Crisps is the UK’s favourite crisp brand, Tropicana is the UK’s number 1 juice brand and Quaker Oats is the UK’s favourite oats company.


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