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Senior Brand Manager- Exciting Premium Drinks Business

Employer
PT Executive
Location
Yorkshire HQ- Flexible Working
Salary
Attractive Salary + Excellent Benefits
Closing date
27 Aug 2022

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing, Merchandising

Job Details

The Client

As a rapidly growing privately owned Premium Drinks Businesses, our client has an impressive track record of success and an exceptionally bright future. In order to achieve this they commit strong levels of investment into both artisanal drinks development and Leading Edge Brand & Customer Marketing solutions. Operating within the Branded Drinks market, their offering is both sophisticated and premium in nature and subsequently has become a real product of choice for many discerning consumers. Their product offering is highly extensive whilst offering Brands with provenance & regional heritage to boot. With some of the most exciting Brands within the On-Trade Space they serve, they are at the forefront of strong organic growth across several categories/product areas. There is a now a great opportunity to join the business with the Marketing Team.

 

The Role

In the newly created Senior Brand Manager role you will be reporting directly to the Sales & Marketing Director. You will be the Matrix Lead in the overall marketing and new product development activities for the allocated brands. You will be the point of contact for the implementation of the Brand Strategy and all market research, advertising and promotion and new product development activities.

  • Develop and implement marketing strategy to effectively reach our consumers
  • Develop and execute brand innovation plans based on consumer led insight
  • Delivery of NPD and EPD in full, on time and in budget
  • High level of communication with external partners building working and lasting relationships
  • Manage all Market Research, Advertising (Both ATL and BTL) and Promotions, New Product Development and activities
  • Retail activation and shopper marketing plans
  • Manage an annual Marketing Spend budget
  • Identify market trends and opportunities for new product development / range extension / refresh
  • Full responsibility for all areas of the Marketing Mix
  • To respond to ad hoc requests and/or take an active role in specific projects as directed by your line manager.

 

Candidate Requirements

Relevant candidates will have at least 3-4+ years Consumer Brand Marketing experience from one of the following areas-

  • FMCG/Food Brand Marketing Experience- Either at Brand Management or SBM Level

 

  • FMCG/Drinks Brand Marketing Experience- Either at Brand Management or SBM Level

 

  • FMCG Non Food or Even Consumer Durable Experience- Either at Brand Management or SBM Level

You must also be highly proactive and hugely passionate about Marketing and Brands.

Company

PT Executive specialise in the recruitment of Sales & Marketing Professionals within the FMCG and Consumer Durable Sectors across the UK. Within this Niche area we have particular skill in the appointment of: 

  • Board & Controller Level
  • National Accounts
  • Category Management
  • Interim
Company info
Website

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