Brand Marketing Lead

Employer
Clear Edge Search & Selection Ltd
Location
London
Salary
Competitive salary
Closing date
18 Aug 2022

View more

Business Sector
Non Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing
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Job Details

Brand Marketing Lead

London – hybrid

 

A global consumer entertainment business is undergoing a period of huge transition and looking for a Group Brand Manager, to join its brand-new team and be responsible for managing all marketing and brand communication activity for two of its biggest brands.

This is a highly creative multi-channel marketing strategy role and will involve planning brand and marketing campaigns across channels such as TV, OOH (both print and digital), PR and digital display and digital content. You will also be responsible for managing creative agency relationships including briefing and managing performance.

This role would suit someone with a consumer brand background, that has managed large-scale campaigns with big budgets across multiple channels and led a team underneath them. This project is about to have the eyes of the nation on it, so demands the very best in marketing professionals to join the team.

Key Responsibilities:

  • Create a strategy for and manage the production of lead advertising and activation campaigns for the two major brands
  • Ensure all communication stays ‘on strategy’
  • Brief the Insight team on ad hoc market research relating to marketing comms
  • Brief the Media team on brand marketing and targeting strategy to ensure optimal media plans
  • Lead all other marketing related activities, including, POS, PR, social media, etc.
  • Brief CRM team on the game brand strategy to ensure optimised, timely campaigns

Skills & Experience:

  • Significant experience in a senior client-side brand management role working on a large-scale brand, within a fast-paced consumer-oriented environment
  • Highly creative with the ability to bring ideas to life across multiple channels
  • Experience in managing agency partners both briefing and managing performance
  • Excellent cross-functional communication skills and ability to get things done via others
  • Strong conceptual and critical thinking abilities Strong business acumen and commercial awareness Confident presentation skills Team player mentality with effective collaboration skills
  • Proficient user of MS Office

If you feel that you have the right skills and experience for this role, then please apply with an up-to-date copy of your CV.

Company

Clear Edge are an executive search and selection business, specialising in roles from middle management to Board level in FMCG and Retail sectors.

Recruiting high-calibre professionals across:

  • Sales & Marketing
  • Operations, Technical & Supply Chain
  • Retail

Genuine experts in your sector:

  • Food
  • Drinks
  • Health, Beauty & Household Products
  • Consumer Durables

Our specialist consultants take a highly pro-active approach on behalf of their clients and candidates, with total commitment to service and results. Using our extensive market knowledge, unrivalled network of contacts and modern day recruitment techniques, we're here to give you the clear edge over the competition.

Find Us
Website
Telephone
0113 2054970
Location
Lister House
Lister Hill
Horsforth
Leeds
West Yorkshire
LS18 5AZ
United Kingdom

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