PepsiCo is a world leader in convenient snacks, food and beverages. We have a complementary food and beverage portfolio that includes 22 brands that in 2018 each generated more than $1 billion in estimated annual retail sales. PepsiCo's products are sold in more than 200 countries and territories around the world. Our brands are loved all over the UK - Walkers are the UK's favourite snacks. Doritos is the world leader snack brand for GenZ. Sensations is the UK #1 upper premium sharing snack. Tropicana is the UK's top premium juice brand and Quaker is the UK's favourite oats company. We are proud of being a diverse and inclusive environment.
Sharing and Better for you brands are worth over £400m RSV and growing 1.5 to 5 times the market. From Doritos, iconic brand for Gen Z & on the way to become N2 snacks in the market, Sensations, now N1 premium sharing brand, to Snack a Jack N1 rice cake brand growing double digit and Sunbites N1 wholegrain brand, you will work on a set of iconic snack brands.

As a TCP manager you will support the TCP lead in accelerating brand growth by leading the media, digital and integrated comms strategy for these brands in the UK. You will leverage the latest media knowledge to identify consumer-rooted media opportunities for growth and create disruptive plans harnessing the power of earned, owned and paid media. You will be deploying fully integrated plans that have consumer journeys at the heart, implementing data driven strategy and applying personalization @ scale on all campaigns. You will help create and establish brand ecosystems which deliver against today's business objectives but future-proof us for tomorrows challenges.

As part of the wider marketing team you'll also take part in extended marketing team workstreams and projects.
Key Responsibilities

• Deliver fully connected, consumer centric campaigns (Total Connections Plans), working closely with broader marketing teams and agencies
• Partner with media agency team to orchestrate the media planning, buying and content launches, maximising effectiveness and creativity
• Implement audience-first strategy on each brand driving personalisation@scale and support brand team to craft content tailored to these audiences, delivering the right message through the right channel at the right time.
• Deliver clear reviews of activity performance vs. plan and define future recommendations to optimise / improve media/campaign performance and feed those learnings during the brand planning process
• Work closely with the Media & TCP centre of excellence, share best practice; support test and learn framework priorities to drive future growth, across media, shopper, commerce and other
• Keep up to date with the strategic digital landscape, support in upskilling brand teams in digital excellence, and ensuring campaigns are following latest digital & creative best practices
• Support in developing brand owned channel and content programme's to deliver more relevant communications more often outside of campaign spikes

• Strong Connections Planning (integrated communications planning) or marketing experience with scale launches planning through media/digital and offline
• Strong understanding of social media and digital landscape including emerging platforms - including an understanding of content and behaviours in these channels
• Digital marketing skills and expertise with media plan optimisation, working with partners to scale activations
• Strong strategic thinking - can demonstrate a consumer-centric approach to building comms plans
• Innovative & proactive - creative individual who is comfortable challenging status quo, brings creativity to problem-solving through the use of innovative strategic and technological solutions
• Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
• Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute
• Data savvy - level of comfort and understanding of audience data and how to use to inform comms plans