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Regional Sales Manager

Clear Edge Search & Selection Ltd
UK Midlands & South
c.£45k doe + £6k car allowance + 15% Bonus + Life Assurance Benefits
Closing date
1 Aug 2022

View more

Business Sector
Food & Drink
Contract Type
Full Time
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Job Details

Regional Sales Manager

Channel: Impulse and Convenience

Based: UK Midlands & South

Package: c.£45k doe + £6k car allowance + 15% Bonus + Life Assurance Benefits


A rare opportunity has become available to join an exciting, agile, and fast paced Spirits Brand Owner & Distributor in the UK.

The Business

A global innovator in international and domestic spirts, my client has a thoughtfully curated portfolio of long-established legends to fastest growing, globally recognisable brands including Whisk(e)y, Tequila, Rum, Vodka & Gin.

The Role in Brief

As Regional Sales Manager for the Impulse & Convenience you will be responsible for building and delivering the channel strategy for Cash & Carry and Convenience customers:

  • Delivering RTM (Route to Market) Strategies, maximising opportunities and accomplishing brand building exercises
  • Maintain and develop new and pre-existing key RTM partner relationships, setting out contact and strategy in line with respective promotional and brand building plans.
  • Securing volume growth and good profitability.
  • Drive the brand activation agenda by implementing promotional guidelines in the channel
  • Maximise brands distribution points in line with core company objectives
  • Monthly commercial reporting ensuring concise and consistent reporting tracking, Achieved Vs Budget
  • Leading and Coaching a direct report Key Account Manager instilling high performance culture.

This role requires you to be located in the UK Midlands or South. However, extensive national travel will be required.

The Ideal Candidate

Ideally you will be from the Drinks industry but those in relevant FMCG sectors are also encouraged to apply.

  • Proven and current commercial experience managing Wholesale/Convenience accounts and their buyers e.g. Booker, Bestway, Nisa, SPAR. at NAM or Account Manager Level
  • A superior track record for delivering outstanding customer service
  • Superb negotiation skills and proven commercial success from a results driven culture
  • Experience working cross functionally with other departments including Marketing
  • A passionate mentor and influencer

This is an exciting opportunity for those wishing to develop their career in an exciting business with world leading brands.

To be considered please submit your CV to


Clear Edge are an executive search and selection business, specialising in roles from middle management to Board level in FMCG and Retail sectors.

Recruiting high-calibre professionals across:

  • Sales & Marketing
  • Operations, Technical & Supply Chain
  • Retail

Genuine experts in your sector:

  • Food
  • Drinks
  • Health, Beauty & Household Products
  • Consumer Durables

Our specialist consultants take a highly pro-active approach on behalf of their clients and candidates, with total commitment to service and results. Using our extensive market knowledge, unrivalled network of contacts and modern day recruitment techniques, we're here to give you the clear edge over the competition.

Find Us
0113 2054970
Lister House
Lister Hill
West Yorkshire
LS18 5AZ
United Kingdom
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