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Business Development Executive - Spirits

Michael Page Sales
England, London
£36000 - £40000 per annum + car, lunch allowance, OTE
Closing date
27 Jul 2022

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Business Sector
Food & Drink
Contract Type
Full Time
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Job Details

Exciting opportunity for a spirits enthusiast to join a leading brand

Combine work with leisure as you unlock the London bar scene

Client Details

My client is a global leader in spirit distillery and distribution, established in over 75 countries. Still a family owned business my client has proven its ability to develop, acquire, incubate and grow high-quality spirits brands globally due to its well-invested end-to-end UK platform, including distilling, distribution, marketing, traditional retailing and e-commerce.

  • Maximise sales of the core portfolio to an existing account base within both Independent Free Trade and Leased outlets across Central and West London
  • Win and secure new business to grow distribution within the same territory
  • Merchandise all products, ensure availability of stock and maximise share of space within outlets for maximum visibility and brand awareness
  • Activate point of sale material to promote sales and ensure
  • Educate staff of perfect serves, menu presence, brand activation and sampling
  • Build relationships with wholesalers and end users to become the expert within your territory
  • Introduce NPD to customers to grow the stocked range
  • Effectively plan and manage the working day to ensure key decision makers are met. This may involve some later evening work to align with the bar scene
  • Be the 'go-to-person' for industry trends and data to keep ahead of competition
  • Know your numbers and build reports within agreed time frames
  • Attend trade shows and events, including supporting Regional Sales Managers / National Account Managers as required
  • Be an strong communicator, highly organised and time efficient
  • Support the off-trade and impulse channels with grocery store compliance checks and depot stock drives when required

  • Educated to degree level
  • Experience selling in the On-Trade preferred (London On-Trade a bonus), would also consider an experienced bar tender looking to begin a sales career (must have detailed knowledge of drinks and serves if no sales experience)
  • Full UK driving licence required
  • The successful candidate will be a highly motivated self-starter with excellent interpersonal, communication and numerical skills
  • Able to use commercial knowledge and awareness to drive profitable business growth and deliver exceptional results
  • Graduates considered but must have solid experience of the bar scene and drinks experience. Also suitable for someone looking to take the next step in their sales career

Job Offer
  • £36-40k basic salary
  • Additional 10-15% discretionary bonus dependent on targets
  • Electric company car
  • Company credit card
  • 25 days annual holiday (not incl. bank holidays)
  • Sample stock allowance
  • Lunch allowance
  • Company health & pension (activated upon completion of 3 month probation)


Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

Join in the discussion in our LinkedIn group Michael Page Sales - UK


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