As our Marketing Manager - Retail, you will lead highly effective donor and volunteer marketing campaigns communications across multiple channels for our extensive retail estate to attract more people to donate their unwanted items & time to the British Heart Foundation (BHF).
From audience insight to campaign development through to execution and evaluation, you’ll develop, deliver, and evaluate integrated, multi-channel marketing campaigns in support of the BHF’s strategic objectives.
Working closely alongside our colleagues in Retail as well as our Shopper and Fundraising Marketing Managers within the Commercial Engagement team, this role will play an active role in developing experience and anticipating the next big things for donor marketing within the charity retail space.
We are the leading charity retailer with over 700 stores across the UK and serve 30 million customers each year. Our annual profits fund pioneering research into heart and circulatory diseases. We couldn’t do it without our people who run a seamless operation, get a kick out of finding brilliant products, and delivering a first-rate customer service.
This is a dual location role, with your working time split between your Home and 1-2 days per week in our London Office (NW1 7AW). This will allow us to unlock our best work for our cause, blending the best of home and office working.
Here at the BHF we understand that you might need a little help balancing your work and home life. Many of our people work flexibly in many ways. Please feel free to talk to us about the flexibility you may need; we’re happy to explore what’s possible for you and the role.
As our ideal candidate, you will have extensive knowledge and experience of donor and brand marketing, a detailed understanding of in-store and online customer journeys, and knowledge of digital marketing (including search, social media & email marketing).
You have experience leading and delivering donor marketing campaigns and communications through digital, social and traditional channels preferably in large retail organizations.
With a demonstrable track record of successful engagement, acquisition and retention campaign planning and delivery you are able identify and seize opportunities and find solutions.
You bring a wealth of financial and commercial knowledge to the table, including the ability to manage budgets, leading a team to perform against objectives, analysing and evaluating data, and as well a flair for creating buy in with stakeholders and for implementing improvements.
A confident communicator and self-starter with great stakeholder management skills, you have experience of line managing teams and external design agencies.
At the British Heart Foundation, we are focused on the urgent need to fund more research into heart and circulatory diseases like heart diseases, stroke, vascular dementia, and the conditions that cause them, to find answers fit for 21st century challenges. We are independent, have more than fifty years of breakthroughs under our belts and continue to fund life saving research.
We celebrate diversity and make inclusion part of what we do every day. Diversity and Inclusion forms a main pillar in our People Experience Strategy. Our aim is for all our colleagues and volunteers to bring their true self to work, so we can continue to fund life saving research.
What can we offer you?
Our MyBHF Career Academy provides you with support, inspiration, and opportunities to help you unlock your full potential.
Our generous staff benefits include:
- 30 days annual leave plus bank holidays
- Private medical insurance
- Dental health cover
- Contribution towards gym membership
- Pension with employer contribution up to 10%
- Life assurance
We have been recognised by the Chartered Institute of Personnel and Development (CIPD) for our Live Well. Work Well. Programme. Heart health is central to our mission, and that starts with you. We provide a programme of activities, opportunities, and guidance to inspire and support you to live a healthy and happy life, at home and at work.
Please note interviews will be held over Microsoft Teams.
How to apply
It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.
Please note the salary range is an indication only and offers made will be based on experience and skills.
We celebrate diversity and make inclusion part of what we do every day. Diversity and Inclusion forms a main pillar in our People Experience Strategy. Our aim is for all of our colleagues and volunteers to bring their true self to work, so we can beat heartbreak for everyone.
Should you need any adjustments to the recruitment process, at either application or interview, please contact us
Please note the internal job title for this role is Donor Marketing Manager.