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Regional Sales Manager

Advocate Group
London (Greater)
up to £40,000 with car allowance
Closing date
23 Jun 2022

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Business Sector
Food & Drink
Contract Type
Full Time
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Job Details

Regional Sales Manager (On-Trade)


Greater London


Up to £40,000 with car allowance, 15% bonus, tangible steps for progression.


We are partnered with an Independent Brewery who are heavily invested in their people and always put customers > profit. They’ve made great strides in the market and are looking to add a Regional Sales Manager to help continue that journey.


You will join an incredibly supportive team of BDMs headed by a very experienced leader who in turn is involved with the Off Trade channel for the business. You will have a client base consisting of pub groups, restaurants and independents and will be expected to be visiting 30 or so of these a week.




  • Identify partnership opportunities with current / prospective customers
  • Develop new relationships in an effort to grow business and help the company expand.
  • Create and host events with the on-trade outlets, increasing awareness and engagement
  • Maintain existing business through focusing on customer satisfaction and retention
  • Working to pre-agreed targets, accurate forecasting and delivering results.



  • 2-3 years prior in business development or account management within Drinks
  • Strong communication and interpersonal skills
  • Proven knowledge and execution of successful development strategies
  • Focused and goal-oriented

The business are looking for a candidate that understands the market and ideally know the operators within the area. They will also consider candidates from a Bar Manager background or similar as you will have an understanding of the approach needed.



You're experts in your industry, so you need a recruitment partner with the same level of understanding. With The Advocate Group, you can feel safe in the knowledge that our recruiters are expertly equipped to help you fill business roles across all areas of your organisation.

As your recruitment partner, we operate as an extension of your brand to provide a clear, consistent and positive candidate journey to elevate your business as an employer of choice. Partner with The Advocate Group to ensure the very best in industry representation and gain access to exclusive career opportunities.

In the FMCG industry’s talent-short market, finding the right talent with not only the right skillset and FMCG industry experience, but also a fit with your brand values and culture is not always the easiest task. 

Start-ups, challenger brands or market leading enterprises all require tailored positioning; our FMCG recruitment consultants fully understand the nuances of the FMCG sector and how to position each client partner in a unique but engaging way.

Whether you are looking to recruit FMCG talent within Sales, Marketing, Operations, Supply Chain / Procurement, Technical / NPD, HR, Engineering or IT; we can assist you with recruitment projects up to executive level. 


► 0333 772 7200


Find Us
0161 639 0080 / 020 7871 8000
The Advocate Group
No. 1 Spinningfields
Hardman Square, Quay Street
Greater Manchester
M3 3JE
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