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National Account Manager

Better Placed Recruitment
Competitive Salary + Car Allowance+ Bonus
Closing date
17 Jun 2022

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Business Sector
Food & Drink
Contract Type
Full Time
National Accounts, Sales
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Job Details

At Cafédirect, we do things differently. We're a pioneering social enterprise working in partnership with smallholder coffee farmers to deliver award-winning hot drinks to consumers through retail, online and wholesale channels.

In 2018 we became the UK's 1st B Corp Certified Coffee Company.

The secret is that smallholder farmers have a big love for their farms and passion for what they grow ...and that's what makes our coffee taste so good.

Last year we celebrated 30 years of our pioneering partnership with farmers – and in that time we’ve invested £30 million into our smallholder farmers. So they benefit from our belief in fairness and co-operation.

Role purpose

To manage all aspects of our E-Commerce business including:

  • – Working with Grocery account managers on the execution of all elements of
  • online trading for the .com platforms of each retailer
  • Ocado – Full account management to drive profitable distribution and growth of Cafedirect
  • products
  • Cafédirect’s D2C platform – Working with the roastery team and marketing to maximise
  • speciality offering to the consumer
  • Ethical & Organic Online Retailers – Full account management
  • Amazon – Supporting national distributor to maximise profitable growth and brand exposure

Key Responsibilities

1. Strategy & Plans; Sales & Profitability

• Full P&L responsibility for Cafédirect Shop, Online Grocery retailer & Ethical Online retailers

2. Research & Analysis

• Regular performance updates communicated to extended internal team to drive understanding of our online performance within company

• Ongoing evaluation of the competitive landscape for ecommerce platforms and tracking of

promotional mechanics/activity

• Evaluating external links/SEO to drive traffic to Cafédirect listings within online retailers

3. Management and Activation of Cafédirect online presence within Grocery

• Product page optimisation (including which search terms products should appear under)

• Citrus Ad Management – work with the account manager to run Citrus Ad campaigns

4. Budget, Reporting & Evaluating

• Own and manage the budget, producing reports, which analyse all marketing activities and their impact on sales and profitability; monitor spend against budget; performance against plan

• Manage the monthly forecasting of accounts within the time period, and evaluating forecast versus actuals to drive more accurate forecasting


• Experience working with eCommerce and/or Grocery online platforms

• Experience with Citrus Ad platform

• Preferable experience in Wordpress/WooCommerce/Shopify


• Strong communication skills – interpersonal, written and presentation

• Strong numeracy skills

• IT skills – Microsoft Office

• Excellent accuracy and organisation skills

• Approachable yet professional at all times

• High attention to detail and a sense of urgency whilst remaining calm

• Excellent time management skills

• Initiative, can-do attitude and strong follow through

• Ability to manage cross-functional demands

• Ability to work well independently

• Ability to work well within a fast-moving environment


With an enviable client list of blue chip FMCG businesses, Better Placed focuses on the recruitment of Sales and Marketing professionals across the UK. Working from offices in Leeds and Manchester, our team of highly experienced Consultants have built relationships with a wide range of companies in the North West, Yorkshire and the Midlands as well as elsewhere in the UK.

In many cases we are preferred supplier to these businesses operating on an exclusive basis. We operate at all levels from graduate through to Director and our team are widely acknowledged as specialists in their chosen vertical markets.At Better Placed we focus on our candidates as much as our clients and we understand that failure to do so will slow the rapid growth that we have seen since our inception in 2002. Our track record of maintaining long term relationships with both candidates and clients is testament to how seriously we take this and is a fundamental part of what we stand for.

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