This job has expired

Trade Marketing Manager

Advocate Group
£45k - 50k per year
Closing date
22 Feb 2022

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Business Sector
Non Food & Drink
Contract Type
Full Time
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Job Details

Job Title: EMEA Trade Marketing Manager

Company: Saucony

Location: United Kingdom

Salary: Competitive salary dependant on experience


The Advocate Group is working in partnership with Saucony, The original running brand.

Saucony is a division of Wolverine Worldwide, the world’s leading maker of casual, work, outdoor, athletic and children’s footwear. Wolverine Worldwide is one of the largest non-athletic footwear companies in the world, with a unique portfolio of 12 brands.

Reporting directly to the EMEA Marketing Director, the EMEA Trade Marketing Manager will support the development and implementation of our trade marketing activities across the EMEA region, including our distributor partners. You will be an integral part of the EMEA marketing team who works across a range of channels and countries and as such will be a brand guardian throughout, ensuring global and regional strategies are implemented consistently across EMEA.

With guidance, you will be expected to execute all plans in a timely manner paying particular attention to our premium brand proposition. Whilst delivering against our brand Guiding Principles you should feel confident to contribute your own insights to the development of the community & partnership marketing plans and activations. Although there will be several more consistent tasks on a weekly, monthly and seasonal basis, further opportunities such as new projects will required on an ad hoc basis.


Essential Duties and Responsibilities

  • Lead the regional wholesale and distributor trade and community & partnership marketing activities
  • Responsible for delivering a consistent brand look and feel across our partnership activities
  • Working with the EMEA Digital Marketing Manager, ensure all content from our partnership activities is fully leveraged
  • Responsible for planning and communicating the year-long trade deliverables for our wholesale teams
  • Set clear KPI’s and evaluate all activities to ensure the over-arching commercial, brand and seasonal objectives are achieved
  • You will lead on the point-of-sale positioning for the EMEA region
  • Work closely with all territory/country marketing managers to ensure there is regional alignment during our brand defining moments
  • Continuously seek progressive community marketing initiatives order to keep us ahead of the competition
  • To act as the go-between in relation to the creative agency and any central POS agency
  • Prepare Saucony sales materials and sell-in tools in line with our Go To Market (GTM) strategy to support our key product/brand stories on a seasonal basis. Focus on local market needs for launches in EMEA.
  • Assist in the preparation for seasonal meetings and presentations and ensure all support materials, presentations, etc. are delivered to the agreed timelines.
  • Supply all relevant marketing tools to the regional teams and liaise with the Global team to ensure all product images, descriptions and technologies are supplied on time and in a relevant format.
  • Any other duties as reasonably requested


  • Experience: Minimum 2 years+ in a Marketing role preferred
  • Experience and interest in outdoor/sports/footwear/fashion industry preferred.
  • Consideration given to candidates from other wholesale or retail sectors eg FMCG / fashion retail who demonstrate both requisite marketing skills and sports/lifestyle affinity
  • Progressive and creative
  • Experience with sponsorship; sales promotion; events
  • Strong IT skills including Social Media, MS Office. Adobe Photoshop, Premiere Pro and other Creative Suite tools strongly preferred.
  • Excellent organisation and planning skills with the ability to manage and drive projects from design to execution, often unaided.
  • Ability to establish and maintain effective working relationships both internally and externally.
  • Excellent oral and written communication skills, fluent in EnglishAdditional languages an advantage.
  • Ability to multi-task, while maintaining attention to detail.



You're experts in your industry, so you need a recruitment partner with the same level of understanding. With The Advocate Group, you can feel safe in the knowledge that our recruiters are expertly equipped to help you fill business roles across all areas of your organisation.

As your recruitment partner, we operate as an extension of your brand to provide a clear, consistent and positive candidate journey to elevate your business as an employer of choice. Partner with The Advocate Group to ensure the very best in industry representation and gain access to exclusive career opportunities.

In the FMCG industry’s talent-short market, finding the right talent with not only the right skillset and FMCG industry experience, but also a fit with your brand values and culture is not always the easiest task. 

Start-ups, challenger brands or market leading enterprises all require tailored positioning; our FMCG recruitment consultants fully understand the nuances of the FMCG sector and how to position each client partner in a unique but engaging way.

Whether you are looking to recruit FMCG talent within Sales, Marketing, Operations, Supply Chain / Procurement, Technical / NPD, HR, Engineering or IT; we can assist you with recruitment projects up to executive level. 


► 0333 772 7200


Find Us
0161 639 0080 / 020 7871 8000
The Advocate Group
No. 1 Spinningfields
Hardman Square, Quay Street
Greater Manchester
M3 3JE
United Kingdom
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