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Senior National Account Manager

Better Placed Recruitment
North West - Hybrid Working
Competitive Salary + Car Allowance + Bonus
Closing date
23 Jan 2022

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Business Sector
Food & Drink
Contract Type
Full Time
Buying, National Accounts, Sales
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Job Details

Following a period of significant growth and the development of a new strategic vision, Kepak Group has recently developed a new commercial structure to further develop and deliver against ambitious growth plans. The continuous development of our People and Culture sits at the heart of our growth ambitions. We invest in the development of our people on an ongoing basis to equip them with the skills to realise their full potential within our business. Given the scale of our ambition, we now have the opportunity to supplement this team with the creation of a number of new positions across our Commercial Teams in the UK, including opportunities within Sales and Category, based from our Kirkham site.

When speaking to many of our people and asking them why they love working at Kepak, the two answers we always get are the people and the culture.  We are a fast paced exciting place to work, built on a culture of support.  Our people know they can only achieve their goals by supporting others to achieve theirs.  After delivering consistently throughout the challenges of the pandemic, Kepak has recently launched its smart working policy enabling all our people to take a more flexible approach. We also offer competitive salaries, and a number of benefits at different levels.

Reporting Relationship: Head of New Business, FTG and Foodservice

Direct Reports: National Account Executive

Role Purpose:-

  • Manage and develop customer senior relationships at all levels and all functions within defined customers
  • Achieve agreed annual business targets at Net Sales, Gross Margin and Volume by product and category group.
  • Manage trade spend within defined limits.
  • Manage the development and delivery of the Customer Joint Business Plan aligned to category needs and brand vison.
  • Ensure accurate promotional evaluation.
  • Monitor and report Customer and Competitor activity branded and own label
  • Stay up to date with industry issues and consumer shopper trends
  • Influence the business to ensure future strategies and plans are aligned to as closely as possible to customers’ needs/strategies 
  • Manage communication with Key Internal stakeholders – CDT, Marketing, Customer Marketing, Supply chain/ops (Kirkham & Cork), Finance & NPD
  • Develop technical knowledge of product development process.
  • Manage the workings of the CDT Team.

Key Responsibilities:-

  • Deliver agreed annual budgets across volume, revenue, Trade spend and profit within all accounts
  • Provide accurate forecasting and reporting back to the business
  • Implement the promotional and New Product Development plans.
  • Deliver future relevant price increases on time and in full.
  • Develop Joint Business Plan within all managed accounts and drive customer commitment to execution.
  • Ensure accurate promotional evaluation system in place and ensure comprehensive record keeping.  
  • Lead day to day sales operation across accounts within the direction set by the Head of New Business, FTG and Foodservice
  • Manage account debt within agreed limits
  • Manage credit limit and credit distribution process
  • Lead and delivering real Category Management solutions to all categories and NPD development
  • Ensure all day to day internal and external administration is completed in full and on time.
  • Manage the launch of O/L NPD from conception to launch
  • Influence Kepak NPD and core range to be part of o/l tenders
  • Successfully negotiate own label tenders and develop longer term agreements

Education & Experience:

  • Degree in Business related discipline
  • At least 3-4 years NAM in FMCG or similar business
  • O/L Product Development (Commercial) from conception to launch
  • Managing Aldi and Lidl (including Export)
  • O/L tender negotiations
  • IT skills and proficiency in MS Office
  • Financially Literate
  • Full Driving License


With an enviable client list of blue chip FMCG businesses, Better Placed focuses on the recruitment of Sales and Marketing professionals across the UK. Working from offices in Leeds and Manchester, our team of highly experienced Consultants have built relationships with a wide range of companies in the North West, Yorkshire and the Midlands as well as elsewhere in the UK.

In many cases we are preferred supplier to these businesses operating on an exclusive basis. We operate at all levels from graduate through to Director and our team are widely acknowledged as specialists in their chosen vertical markets.At Better Placed we focus on our candidates as much as our clients and we understand that failure to do so will slow the rapid growth that we have seen since our inception in 2002. Our track record of maintaining long term relationships with both candidates and clients is testament to how seriously we take this and is a fundamental part of what we stand for.

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