Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: West Sussex

Package: £35,000 - £40,000 plus benefits

The Opportunity:

Reporting to the Marketing Manager, this role will take ownership of company Ecommerce platforms suggesting and implementing necessary changes and ensuring all parts of the site are operating effectively.

The Digital Marketing Manager is responsible for merchandising and online trading, uploading product, ensuring content/imagery/video content is accurate, clear and fully optimised and that advertising activity is maximised to deliver a positive ROI.

The Digital Marketing Manager works with other parts of the business to monitor stock levels, ROI, margins and explore up-sell and cross-sell opportunities as well as identifying low performing products and delivering promotions to improve sales.

As Digital Marketing Executive you will identify long term improvements to Trader Site - ensuring that this is a good UX and ultimately encourage more retailers to shop online.

This role includes driving all social media strategy to drive brand awareness and sales across our ecommerce platforms. This role includes line management responsibility for the Marketing Executive who manages the day to day social media plan.

The role:
 

• Manage and maintain the website for specific channels, including product listings, on-site search and navigational strategy, site architecture, optimising for both site visibility, conversion and sales.
• Scope out, set up and maintain event led changes such as sale, promotional and seasonal campaigns
• Oversee the social media strategy for all consumer brands and develop and manage digital marketing campaigns to increase traffic and sales 
• Track and analyse website traffic flow and provide regular internal reports
• Working with the Marketing Manager to agree Sales Forecasts as part of wider P&L, monitor and report upon sales and margins.
• Oversee all paid spend, including pay per click (PPC), social and affiliate advertising management
• Briefing all lifestyle and product photography requirements to in-house photographer and providing art direction where needed
• Creating Blog content plan, writing copy and approving guest writer content
• Managing all email marketing activity to drive sales and traffic to the site
• Planning and implementing CRM activity to drive customer retention and engagement strategies
• Identify new trends in social media and digital marketing, evaluate new technologies to ensure CBG brands remain relevant and engaging
• Driving social media strategy to support both ecommerce growth and brand awareness
• Managing the Marketing Executive who executed social media and influencer content.

Day to day management of the Marketing Content Executive, including providing regular 1-2-1s, ongoing support and development and PDRs

Experience:

• Experience of using Shopify Platforms and plug ins
• Exposure of managing multi-channel Ecommerce campaigns
• A proven ability to create and implement successful social media campaigns.
• Good literacy, copywriting, numeracy and presentation skills
• Consumer focused and creatively minded – able to get into the mindset of multiple audiences
• A strong aptitude for understanding consumers and using insights to form plans
• Seizes initiative and takes ownership with a high drive for results

Interested? If you wish to apply for this role please click on the apply button with a copy of your up to date CV in Word format, quoting the reference 9880/63gj.

Not right for you?  We’d still like to speak with you about other sales, marketing, or category management opportunities, so please do send an up to date copy of your CV and we will call you. 

Please be aware that all third-party and direct applications to any of our roles will be forwarded to our retained consultants Veritas Partnership Limited and no fees will be payable.

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