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Category Manager

Employer
GlaxoSmithKline (GSK)
Location
London - Brentford
Salary
Competitive
Closing date
18 Nov 2021

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Marketing

As the Category Manager you will be responsible for…

Defining and implementing Category Management strategies with key retail customers across a particular product category (Healthcare in this case). Proactively delivering compelling insights and category arguments that give confidence to our stakeholders both internally and externally of how to drive long term sustainable category growth.  Working closely with customer partners to deliver category thought leadership by challenging conventional thinking to co create inspiring Category Vision, Drivers and Tactics to gain advantage for our brands and drive sustainable, profitable growth.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

Multi-Functional Working:

- Ability to build and maintain lasting relationships, Influence internally and external stakeholders and work in a collaborative manner.

- Ensure clear understanding of customer dynamics, inspiring and giving confidence to our key retailer partners.

- Gain agreement from others to support ideas or take action using fact based recommendations. Establish and work to continually improve productive long term relationships.

- Challenge conventional thinking & ways of working, leading the wider cross-functional team to proactively look for new exciting ways to drive category growth.

- Ensure that category is at the heart of Customer Engagement Days and internal Commercial Planning Process (MAP) by working within a cross functional team to create actionable category, customer & shopper insight driven plans.

Accountability & Courage

- Be accountable. Set clear & achievable targets.

- Propose ideas to drive category performance grounded in insight

-Identify the big wins for the GSK, the customer & the category, short, medium & long term and prioritise team work plan accordingly

- Question when things could be done better, take appropriate risks and learn from mistakes.

- Be the voice of the category and customer internally, ensure customer insight is at the heart of all GSK decision making

- Define the “so what” from the data, taking insights forward to create a compelling customer story and tangible action using an array of sources.

-Proactively monitor, evaluate and analyse customer performance against our competitive set and categories. Identify opportunities and risks to proactively take to key stakeholders.

Develop capability & talent

- Ability to get the best out of individuals holding all members of a team accountable for delivering quality results.

- Develop early talent within the team via direct line management, coaching and mentoring when the opportunity arises

Live our values

- Acting as a role model, ensuring everything you do is in line with our values, putting the consumer at the heart of everything we do.

- Creating a healthy, engaged and inclusive working environment that is sustainable over time.  

Co-develop ongoing, Sell & Execute Category Strategy for competitive advantage in key customers 

- Work with customer partners to co-develop an inspiring Category Visions, Drivers and Tactics, challenge conventional thinking, and think outside the norm.

- Work with global team to Identify and quantify the drivers of category performance that support each customer’s growth strategies.

- Work closely with Marketing to Identify required shopper behaviour changes and to implement the tactics that sit behind individual growth drivers.

- Evolution and implementation UK based category strategy that delivers against the needs of GSK/the shopper and the category with the retailer.

- Work with wider category management team to evolve a rolling  long term Category Vision, Drivers and Tactics.

- Set up and implement category testing and trial initiatives including customer interface, analysis and monitoring with using GSK resources such as the shopper science lab

Business Planning

- Work in conjunction with NRM to populate Tool kits i.e. ROS, SKU ladder hierarchy etc and promotional strategy recommendations

- Develop and implement customer facing range strategies.

- Become the voice of the shopper & customer internally at GSK during the business planning process e.g. SKU rationalization

- Become the voice of the retailer internally as part of MAP (feeding in retailer strategies, SRP requirements, range review timings etc).

Customer relationships

- Champion collecting & integrating ongoing insights/analysis (shopper, category, channel & customer) leading to compelling and selling commercial propositions.

- Ensuring that category plans are integrated, understood and supported externally by key customers.

- Lead development and implementation of optimal ranges and planogram solutions for GSK brands within assigned category across key prioritised customers that meet the needs of the category strategy including post range review analysis.

- Responsible for delivering value to customers through relevant category/shopper/ customer/consumer insights and GSK initiatives that unlock value growth for the customer/shopper and category.

 Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

- Degree educated

- Category Management experience, broad commercial experience and knowledge of the UK FMCG market.

- Experience in turning data into insights from Nielsen and Kantar data.

- Ability to set strategy, deliver results, build and present compelling selling stories using data and insight.

- Strong analytical skills with the ability to synthesise and integrate learning from multiple sources and see the connections in data, trends and events to generate insights

 

 

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