The Company (Exciting Challenger Brands & Own Label)
As one of the UK's Leading Plant Based Food Businesses, our client is a Own Label & Brand Leader in the exciting Chilled Plant Based Category. They have realised their strategic goals by being "1st To Market" with groundbreaking NPD, followed by Rapid and Strong Entry into new Channels. They are now committing strong levels of investment into both NPD, Taste/Food Innovation and Leading Edge Category solutions. Operating within the Branded & O/L arena their offering is both sophisticated and premium in nature and subsequently has become a real product of choice for their loyal and growing consumers base.
They are now ready for their next stage of Growth, which will involve Strategically Growing the Foodservice/OOH channel. As result they are now seeking to appoint a Business Development Manager to focus upon Leisure/HORECA across the OOH market.
As the Business Development Manager you will take accountability several Leading Leisure Buying Groups. You will also act as the Business Lead in an effort to take the category and customer to new levels of growth performance across the UK. Having close involvement with range management and merchandising, you will also feel the stretch of your intellectual capabilities as you find new ways of understanding your customer and end consumer.
- Win & Managing New Business
- Direct customer contact across all relevant functions.
- Drive distribution of existing and new products.
- Manage product mix to maximise margin.
- Negotiate all elements of pricing, terms and promotions within Business guidelines.
- Deliver price increases.
- Pre- and post-evaluate promotional activity.
- Ensure that activity supports central brand direction where applicable
- Exercise Trade Spend control and process adherence
- Manage effective communication of Brand plans to the Customer Base
Whilst you will be fully supported by the Commercial Director to whom you report; the emphasis will very much be on you to show how you can deliver and grow the Business. The category in which the role operates brings both challenges of leading NPD and Category initiatives requirements and also a real “tough trading” environment where strength of character is key. The Business offers successful employees a clear structured career path which they can follow across the several divisions they operate.
The ideal candidate will have gained strong experience in Account Management for a leading FMCG Branded Business. However the client is also open to candidates from a Private Label background.
For this role- you could have gained channel experience across any of the following:
- Leisure- OOH
- Foodservice Wholesale
- Foodservice- End User