Retail Concept Specialist

Delice de France Ltd
South London
Closing date
13 Oct 2021

View more

Business Sector
Food & Drink
Category Management
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Retail Concept Specialist

Reports to: Regional Sales Manager

Region: South

Base: Field Based

Hours: Full Time

Type: Permanent

Additional: Company Car, Commission & IT equipment

Overall Purpose of the Role; To deliver budgeted targets for a specific geographical territory by managing and developing existing customer accounts and actively prospecting, winning & opening new accounts.

Key Relationships; Customers, Field Sales Team, Channel Team, Telesales, Marketing Team, Hardware Team, Chef Team Sales Data Admin, Delivery Drivers, Accounts Receivable, Quality Control and Symbol Business Development Managers.

Main Duties & Responsibilities include;

  • To develop existing customer accounts and actively prospect new accounts to ensure sales forecast and revenue targets are met at a ratio of 80% growth from existing customers and 20% new business within Retail Convenience & Roadside Retail.
  • Manage and develop new and existing nominated national & regional accounts using ABL (Authorised buying lists) and templates.
  • Actively pursue & convert new business leads.
  • Work with the Retail Channel Team to deliver tactical activity in national accounts and Independent groups on your territory to include regular contact with the specific Symbol BDM and a quarterly documented structured meeting.
  • Manage territory on a daily basis achieving required visit frequency by account classification.
  • Communicate & agree plan of action with Telesales buddy.
  • Actively convert customers to Webshop.
  • On a monthly basis share a territory business plan with Regional Sales Manager detailing performance to date & forward actions.
  • Use reports provided to establish current trends across account base & identify key actions & objectives by customer to be completed within journey cycle.
  • All data to be fully completed within Daily Sales Record. Weekly calendar to be updated minimum 4 weeks in advance.
  • Ensure all customer enquiries to be responded to within 24hours of receipt and to make sure all issues are addressed and resolved as quickly as possible.
  • Continual improvement of product knowledge to share with customers to improve sales growth
  • Train and present “Bake Off” and presentation of products in customer locations when required.
  • Deliver launch days for new customers.
  • Drive Concept sales in line with allocated targets.
  • To manage ROI within all equipment placements across the territory to ensure maximum return on investment, relevant action to be taken if equipment is delivering under investment target.
  • To follow agreed company processes and policies for pricing, samples, account opening, credit applications, credit requests, quality control.
  • ·To undertake any reasonable request asked of you by the management team.

To always represent the Company in a professional and positive manner.

  • Maximum of 250 customers per territory
  • Identifying which prospect accounts are most valuable and making these a priority.

Experience, Skills & Knowledge Required;

  • Passion for Food
  • Great communication skills: verbal, written & numeric
  • Competitive, Results Orientated
  • Field Sales experience preferably within a Retail Convenience setting
  • Problem Solver
  • Entrepreneurial
  • FMCG Experience
  • Structured Selling Technique
  • Demonstrable Drive & Enthusiasm
  • Good PC & Microsoft Application skills
  • Bakery Knowledge

DDF Values & Behaviours;

  • Level 1
  • Entrepreneurial Spirit
  • Evolve
  • Building Bonds
  • Beam with Pride and Love What You Do
  • Innovative Excellence
  • Aim High
  • Commit to Action & Ownership

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