Territory Sales Executive

Delice de France Ltd
Greater London
Closing date
10 Oct 2021

View more

Business Sector
Food & Drink
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Territory Sales Executive

Reports to: Regional Sales Manager

Region: South

Base: Field Based

Hours: Full Time

Type: Permanent

Additional: Company Car, Commission & IT equipment

Overall Purpose of the Role; To deliver budgeted targets for a specific geographical territory by managing and developing existing customer accounts and actively prospecting, winning & opening new accounts.

Key Relationships; Customers, Field Sales Team, Channel Team, Telesales, Marketing Team, Chef Team Sales Data Admin, Delivery Drivers, Accounts Receivable, Quality Control.

Main Duties & Responsibilities include;

  • To develop existing customer accounts and actively prospect new accounts to ensure sales forecast and revenue targets are met within Foodservice. 80% Existing business, 20% New Business.
  • Manage and develop new and existing nominated national & regional account sites using activity briefs and leads.
  • Work with the Channel teams to deliver tactical activity in national account sites and Independent groups on your territory.
  • Manage territory on a daily basis achieving required visit frequency by account classification.
  • Communicate & agree plan of action with Telesales buddy.
  • Actively convert customers to Webshop.
  • On a monthly basis share territory business plan with Area Sales Manager detailing performance to date & forward actions.
  • Use reports provided to establish current trends across account base & identify key actions & objectives by customer to be completed within journey cycle.
  • All data to be fully completed within Daily Sales Record.  Weekly calendar to be updated minimum 4 weeks in advance.
  • All customer enquiries to be responded to within 24hours of receipt and to make sure all issues are addressed and resolved as quickly as possible.
  • Continual improvement of product knowledge to share with customers and improve growth of sales.
  • Train and present “Bake Off” and presentation of products in customer locations when required.
  • To manage all equipment within territory to ensure maximum return on investment, relevant action to be taken if equipment is delivering under target.
  • To follow agreed company processes and policies namely for pricing, samples, account opening, credit applications, credit requests, quality control.
  • To undertake any reasonable request asked of you by the management team.
  • To always represent the Company in a professional & positive manner.
  • Max 450 customers per territory
  • Identifying which prospect accounts are most valuable and making these your priority

Experience, Skills & Knowledge Required;

  • Passion for Food
  • Great communication skills: verbal, written & numeric
  • Competitive, Results Orientated
  • Field Sales experience
  • Problem Solver
  • Entrepreneurial
  • FMCG Experience
  • Structured Selling Technique
  • Demonstrable Drive & Enthusiasm
  • Good PC & Microsoft Application skills
  • Bakery Knowledge


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