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Brand Manager Juice

Employer
PepsiCo
Location
Reading
Salary
Bonus, Private healthcare, Buy/sell holiday, Car allowance, Pension
Closing date
6 Oct 2021

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details

Please be aware, PepsiCo recently announced that we are considering a potential sale of our juice business in a number of European countries to a new joint venture being formed between PepsiCo and PAI partners (subject to the relevant consultation and regulatory approval processes). This role being advertised is within the potential scope of the sale and would transfer to the new joint venture if the transaction goes ahead.

Are you passionate about nutrition? Does the thought of tapping into consumers' love for juices and smoothies excite you? The PepsiCo Marketing team is looking for a Brand Manager to join our team to work across the UK's No.1 juice brand (Tropicana) and the UK's fastest growing smoothie brand (Naked).

Winning With Purpose is at the heart of everything we do - delivering strong business results whilst doing the right thing for both people and planet. Across both Tropicana and Naked we are leading the way in educating consumers about the health benefits of juice/smoothies, developing lower sugar juice options, and shifting our packaging to more sustainable materials. This is a fantastic opportunity to roll up your sleeves and get stuck in to an exciting and jam-packed innovation and comms calendar.

What will you be doing?

  • Manage agency partners to develop, execute and evaluate winning comms (including Website, Social Media, Influencer, Product Placement + Trade & Consumer PR) including budget responsibility
  • Manage Innovation process Gate 0 - Gate 5 (i.e. working with cross-functional teams to scope out innovation through to commercial attractiveness and market launch + performance tracking)
  • Lead monthly performance analysis & reporting inc. NPD tracking
  • Partner with Shopper Marketing and ecommerce leads to develop channel strategies, toolkits & activations
  • Lead new packaging initiatives
  • Lead creation of retailer selling stories, sales conference decks, and internal brand launches
  • Inspire internal and external stakeholders to your vision
  • Work with SBM to collate ICP data

We are looking for an experienced Brand Manager who demonstrates the following:

  • A passion for juice and nutrition. Wanting to make a positive impact on the health of people is important to us!
  • Leading edge FMCG marketing experience; you have delivered outstanding results in a fast-paced, innovative environment
  • You have repeatedly delivered successful TTL marketing campaigns
  • You love great team work and celebrating the team's successes, big and small!
  • You're comfortable working in a matrix organisation and have the skills needed to build your network and influence others
  • You're confident with data and financials and can translate those into actionable brand recommendations
  • You're able to get going quickly - your entrepreneurial spirit & drive for results is second to none!

 

Company

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

 

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