Senior Brand Manager - France

Senior Brand Manager - France

• Competitive Salary, 6M FTC with a view to permanent depending on performance.
• London - but will require very frequent travel to France.

​The Role:

A fantastic opportunity to help transform the growth of a unique FMCG desserts brand in their biggest International market. Working with the Global Marketing and International Commercial teams, you will help to take the brand to new heights and shape and implement the plans to achieve the company's exciting growth ambitions. This is a truly dynamic 'roll your sleeves up' role involving everything from implementing the global strategy with executional excellence, influencing internally and externally with powerful insights, to the accountability of the brands results and financial P&L. You will use your superb local market knowledge and exceptional marketing, commercial and analytical skills in collaboration with our Global Marketing Team to win big in France.

By adapting and executing the Global Marketing Strategy, you will step change growth through:

• Fully understanding the French consumer, share input and influence into the Global Strategy, Innovation and Marketing plans
• Making the brand much more meaningful and relevant to the French consumer, step change our brand awareness and trial, develop the range segmentation and launch winning innovation.
• Positively influencing and driving outstanding execution and growth arguments with the distributor by building compelling cases for our brand, proposition and product range.
• Developing category and shopper marketing strategies and in store marketing plans and toolkits to drive rate of sale.

You:

• Multi-skilled : you will be very strong in strategic brand management, be able to deploy a high impact activity plan flawlessly and have strong performance and category analysis expertise.
• Will have the ability to have a multi lens view of the business - as a consumer, shopper customer and distributor to identify opportunities and plans to grow.
• Be able to build and maintain very collaborative relationships and totally excel at stakeholder alignment and engagement with high emotional intelligence.
• Possess excellent knowledge of French food culture and especially French chilled desserts. You will have a true passion for indulgent desserts. Previous experience of working on a desserts brand in France highly desirable.
• Be truly excited by a new challenge, being part of a high impact performance culture with big ambitions and highly motivated by business results and achieving great things for your company.
• High energy, passionate and with a total  ‘can do attitude’ - you don't let any blocker get in your way and you have the resilience and tenacity to deliver in challenging situations.
• Will relish a broad remit and specifically getting stuck into the Nielsen data to properly evaluate the performance of your initiatives, and to construct powerful category arguments to energise our distributor.
• The gravitas and personal impact to become the ‘internal expert’ of the French business, able to challenge conceptions, opinions and hypotheses.
• Previous experience of working with and through a local distributor is highly desirable.

Us:

• Leading Chilled Desserts brand in UK and soon to become top 10 chilled desserts brand in France.
• Our goal is to now turn our brand into a Global Premium Desserts brand with a strong focus on Europe.
• Passionate, pioneering and truly perfectionists when it comes to our desserts.
• Foodie, consumer centric yet extremely performance driven culture that's dynamic and fast paced - we're hungry for business growth and have 'make it happen' philosophy.

If you wish to apply for this role please click on the apply button with a copy of your up to date cv in word format quoting ref number 3049/222

Not right for you?  We’d still like to speak with you about other opportunities, so please do send an up to date copy of your CV in word format and we will call you. 

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