Digital Marketing Executive – Paid Media
Fast Moving Consumer Goods
Based in Hemel Hempstead – you may reside in or close to Watford, London, Hatfield, Luton, Stevenage, Hitchin, Milton Keynes, Aylesbury, High Wycombe, Slough, Maidenhead, Harlow and Bedford to name a few.
Salary is circa £35k plus bonus and company benefits
This is an amazing opportunity to work with a global brand and manufacturer of laptops and ancillary technology products. An ever- evolving array of leading-edge technology products are sold each year to consumers via retail partners, the vastly expanding gamers market and of course to corporate and education end users.
The main focus of the role is to develop and manage the paid media strategy and ROI assessment for all digital marketing spend across the UK, across all channels of e-commerce, shopping, search marketing, display marketing, video, paid social and affiliate marketing. We are looking for an all-rounder that has exposure to all of these channels.
You will be responsible for digital marketing budgets across all channels of the business, these being consumer pc’s, gaming pc’s and commercial and education pc’s.
You will also develop and localise static, animated and video creative to fulfil media plans with the design team. You will stay abreast of paid media best practice. You will manage and optimise a significant paid media budget in line with KPI’s to deliver the maximum ROI, providing regular reports and analysis.
You – The Applicant
We are looking for an experienced digital marketing executive with solid paid media experience, the preference is for an all-rounder that has a good mix of experience across the digital marketing mix of shopping, search, display, video, social and affiliate.
You will have worked with a brand or brands in the FMCG sector, be this food, drink, or consumer electronics and have managed a B2C digital marketing footprint. An interest in technology or games is advantageous.