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Paid Digital Media Manager

Employer
Clear Edge Search & Selection Ltd
Location
North West
Salary
Competitive salary, plus strong benefits
Closing date
14 Aug 2021

View more

Business Sector
Non Food & Drink
Function
Marketing
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Job Details

Paid Digital Media Manager

North West - flex to work from home

Competitive salary, plus strong benefits

 

My client is a global Technology business operating in the Life Sciences sector, that due to growth, is looking for a Paid Digital Media Manager to join their team.

They are looking for someone who has proven success leading large scale paid media campaigns in a B2B environment, you should be well-versed in the principles of search engine marketing (SEM), display and paid social media.

Responsibilities

  • Lead the day-to-day execution of paid media campaigns, in partnership with external agencies and internal teams
  • Regularly provide data-informed optimisation recommendations that demonstrate fundamental understanding of full-funnel, multi-channel digital media programs
  • Consistently provide a critical and constructive point of view on digital program performance data and tactical campaign elements
  • Manage day-to-day paid media agency relationship - ensuring campaigns are on-target
  • Create ad copy aligned with channel best practices (such as PPC, display and paid social)
  • Manage Google Display Network (GDN) strategy and execution
  • Recommend and lead creation of landing page experiences in support of all paid media campaigns.
  • Continually test website experiences to create the best user experience
  • Define a conversion rate optimization (CRO) plan to maximise visitor engagement and the conversion of visitors into sales
  • Drive the definition of a global paid media strategy, working closely with counterparts in other regions

Skills and experience

  • Significant experience running successful paid media campaigns in a B2B environment
  • Comfortable with, and motivated by, ambitious performance and revenue targets attributed to paid media programs
  • Knowledge of digital marketing best practices (PPC, SEO, Email, Programmatic Display, Social) and proven understanding of paid media strategy and the marketing funnel
  • Experience optimising landing pages and performing A/B and multivariate testing
  • Highly analytical and data driven
  • Expert in current knowledge of paid media platforms, such as Google Ads, Microsoft Advertising/Bing Ads, and paid social media platforms
  • Working knowledge of web analysis tools including Google Analytics, SEMRush, Omniture/Adobe Analytics

If you feel that you have the necessary skills and experience, then please apply with an up-to-date copy of your CV.

ALL CANDIDATES MUST RESIDE IN THE UK AND HAVE THE RIGHT TO WORK IN THE COUNTRY

Company

Clear Edge are an executive search and selection business, specialising in roles from middle management to Board level in FMCG and Retail sectors.

Recruiting high-calibre professionals across:

  • Sales & Marketing
  • Operations, Technical & Supply Chain
  • Retail

Genuine experts in your sector:

  • Food
  • Drinks
  • Health, Beauty & Household Products
  • Consumer Durables

Our specialist consultants take a highly pro-active approach on behalf of their clients and candidates, with total commitment to service and results. Using our extensive market knowledge, unrivalled network of contacts and modern day recruitment techniques, we're here to give you the clear edge over the competition.

Find Us
Telephone
0113 2054970
Location
Lister House
Lister Hill
Leeds
LS18 5AZ
GB
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