Senior Marketing Manager

Employer
Clear Edge Search & Selection Ltd
Location
North West
Salary
Competitive salary, plus strong benefits
Closing date
14 Aug 2021

View more

Business Sector
Non Food & Drink
Function
Marketing
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Job Details

Senior Marketing Manager

North West - flex to work from home

Competitive salary, plus strong benefits

 

My client is a global Technology business operating in the Life Sciences sector, that due to an internal promotion, is looking for a B2B Senior Marketing Manager to join their team, with a focus on demand generation via digital channels.

This role will partner with the Product and Services marketing teams to lead the development of messaging, content and development of customer-facing campaigns.

The position requires a seasoned marketer with a passion for developing communication strategies and driving programs that deliver meaningful experiences to key audiences and deliver business results. This position also requires strong marketing communications and demand generation expertise.

Key responsibilities:

  • Serve as the Customer Engagement partner for a key technical product offering
  • Align with business partners to lead the global customer-facing communication plans to achieve business objectives; primarily driving awareness and sales leads
  • Curate all customer and sales messages to ensure consistency and resulting in best customer experience
  • Develop integrated marketing plans to support product launches and commercial
  • Partner with channel experts to execute campaigns across a variety of digital and traditional tactics (i.e. events, webinars, videos, paid search, social, PR, brochures, tech briefs, etc.)
  • Optimise programmes by continually analysing results and revising strategy to achieve goals
  • Manage budget for all customer facing programs

Skills & Experience

  • Proven significant digital B2B demand generation and marketing communication experience within the scientific tools, medical device or comparable high technology industry
  • Must have the ability to conceptualise, write and/or manage content development direction for marketing communications tactics including digital media, search, video, and site as well as marketing collateral and sales tools
  • Self-motivated, confident team player able to lead and educate business partners about strategic communications
  • Strong ability to synthesise information and business objectives from multiple sources, and oversee development of detailed content development plans, analytics strategies and project manage those plans and deliverables
  • Ability to think creatively and strategically and be able to grasp and distil a wide range of technical concepts
  • Occasional domestic and international travel required

As well as the technical marketing experience, this role requires a self-directed, highly motivated individual with strong business acumen, who is comfortable with shifting priorities, and collaborating with varying levels of stakeholders in a matrixed environment.

If you feel that you have the necessary skills and experience, then please apply with an up-to-date copy of your CV.

ALL CANDIDATES MUST RESIDE IN THE UK AND HAVE THE RIGHT TO WORK IN THE COUNTRY

Company

Clear Edge are an executive search and selection business, specialising in roles from middle management to Board level in FMCG and Retail sectors.

Recruiting high-calibre professionals across:

  • Sales & Marketing
  • Operations, Technical & Supply Chain
  • Retail

Genuine experts in your sector:

  • Food
  • Drinks
  • Health, Beauty & Household Products
  • Consumer Durables

Our specialist consultants take a highly pro-active approach on behalf of their clients and candidates, with total commitment to service and results. Using our extensive market knowledge, unrivalled network of contacts and modern day recruitment techniques, we're here to give you the clear edge over the competition.

Find Us
Telephone
0113 2054970
Location
Lister House
Lister Hill
Leeds
LS18 5AZ
GB

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