Directmail Marketing Manager

Employer
Clear Edge Search & Selection Ltd
Location
Remote UK
Salary
Competitive salary & package (including share options)
Closing date
13 Aug 2021

View more

Business Sector
Non Food & Drink
Function
Marketing
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Job Details

Directmail Marketing Manager

Competitive salary & package (including share options)

Remote UK

My client is a super high-growth, venture-backed, start-up SaaS business operating in the Fintech space.  Following an incredible first 4 years, and raising substantial Series A funding, they are now looking for a Marketing Manager with expertise in Direct mail to join them.

The Marketing Manager - Direct Mail will help scale the growth by testing and implementing direct mail campaigns that target various types of customer segments.

Responsibilities:

  • You will manage all direct mail campaigns, including segmenting the audience data, managing the creative process and liaising with the external mailing house partner
  • Pre-campaign planning, including insight-driven creative testing ideas, agreeing test structures and briefing the data team
  • Work with the wider teams in the business (Product, Compliance and Customer Success) to build and deliver consistent, first class direct mail activity
  • Provide detailed reporting and analysis to explain the performance and demonstrate the success of DM activity
  • Optimise conversion of direct mail leads by ensuring landing pages and e-mail/phone follow up journeys are well designed

Ideally you will have:

  • Proven track record of running direct mail campaigns targeting small businesses
  • A thorough understanding of AB and multivariate test structures 
  • Experience reporting on channel-level performance and presenting to wider groups including senior stakeholders
  • Confidence in working autonomously to drive campaigns and projects forward, problem-solving as appropriate, and proactively seizing opportunities to drive yourself and the business forward
  • An ability to effectively manage third party agencies and suppliers
  • Exceptional analytical skills and a high level of accuracy
  • Excellent time management, communication, and organisational skills

Please do not hesitate to apply if you feel you have the experience and background described and this opportunity excites you.

Company

Clear Edge are an executive search and selection business, specialising in roles from middle management to Board level in FMCG and Retail sectors.

Recruiting high-calibre professionals across:

  • Sales & Marketing
  • Operations, Technical & Supply Chain
  • Retail

Genuine experts in your sector:

  • Food
  • Drinks
  • Health, Beauty & Household Products
  • Consumer Durables

Our specialist consultants take a highly pro-active approach on behalf of their clients and candidates, with total commitment to service and results. Using our extensive market knowledge, unrivalled network of contacts and modern day recruitment techniques, we're here to give you the clear edge over the competition.

Find Us
Telephone
0113 2054970
Location
Lister House
Lister Hill
Leeds
LS18 5AZ
GB

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