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Category & Insight Lead

Advocate Group
up-to £70k and package including bonus and car allowance
Closing date
6 Aug 2021

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Business Sector
Food & Drink
Category Management, Sales
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Job Details

Do you have a passion for Category and Insight?  Do you enjoy taking the lead in key strategic Retail relationships, including three of the big four food multiples.  Do you take pride in developing junior members of your team?  If this answers are yes then I have an amazing opportunity for you!
Partnering with a growing specialist food brand that have gone from strength to strength, with a Turnover exceeding £30 million, international sales in over 20 countries and over 35% market share in the UK.  
With an ethos of performance and accountability, and a culture described as passionate, team focused and open, this is a great brand to be with. 

About the role:
You’ll be one of the businesses experts in the historic market data and understanding what is driving performance, in order to recommend to both retailers and the business what we should do with range, fixture, price and promotions to unlock future growth.  This role requires you to get stuck into detailed data analysis, and then step back to see the big picture and work out what needs to be done 
You will need to build and maintain strong relationships with key buyers and merchandising contacts in order for them to trust and implement your recommendations
You’ll provide lots of analysis and insight for the Commercial team to take directly to retailers 
You’ll be taking on some monthly reporting responsibility to ensure everyone internally understands all of the categories that we operate in and to enable the business to make strategic decisions based on data.

About you:
•    Experience at data analysis and shaping this analysis into actionable insights. We’d love someone who can help to train and coach the rest of the business to make the best possible use of our data and insights, so being self-sufficient when it comes to understanding the data will be key. We like to get straight to the point so the capacity draw conclusions and recommendations is fundamental. 

•    Excellent communication skills, in particular presentation skills

•    Ability to build and develop great relationships with our buyers and merchandising contacts as a trusted expert

•    Able to prioritise quickly in a fast moving, entrepreneurial environment 

•    Other essential requirements for this Category and Insight Lead role:

•    Previous experience of working in FMCG, ideally in Category Management or Insights either client or agency side

•    Experience using data providers like Nielsen, IRI, Kantar, Dunhumby or Aimia

If you are looking for your next challenge within Category, this role can offer a genuine opportunity to further develop in to a more senior leadership role medium term


You're experts in your industry, so you need a recruitment partner with the same level of understanding. With The Advocate Group, you can feel safe in the knowledge that our recruiters are expertly equipped to help you fill business roles across all areas of your organisation.

As your recruitment partner, we operate as an extension of your brand to provide a clear, consistent and positive candidate journey to elevate your business as an employer of choice. Partner with The Advocate Group to ensure the very best in industry representation and gain access to exclusive career opportunities.

In the FMCG industry’s talent-short market, finding the right talent with not only the right skillset and FMCG industry experience, but also a fit with your brand values and culture is not always the easiest task. 

Start-ups, challenger brands or market leading enterprises all require tailored positioning; our FMCG recruitment consultants fully understand the nuances of the FMCG sector and how to position each client partner in a unique but engaging way.

Whether you are looking to recruit FMCG talent within Sales, Marketing, Operations, Supply Chain / Procurement, Technical / NPD, HR, Engineering or IT; we can assist you with recruitment projects up to executive level. 


► 0333 772 7200


Find Us
0161 639 0080 / 020 7871 8000
The Advocate Group
1 St Peter's Square,
Greater Manchester
M2 3DE
United Kingdom
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