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National Account Executive - Out of Home

Remote with travel to White City in West London 1-2 times a week
Competitive base salary + 20% OTE bonus
Closing date
2 Aug 2021

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Business Sector
Food & Drink
National Accounts, Sales
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Job Details

National Account Executive - Out of Home

We are on the lookout for an ambitious account executive to drive distribution in our out of home channel.  This is a key channel for our business, currently delivering 30% of our revenue which huge opportunity to grow. 

You will be responsible for building great relationships with national retailers such as Holland & Barrett, Wholefoods, Planet Organic, Superdrug, Shell, BP with support from our Head of Sales. 

This is an exciting opportunity for an entrepreneurial candidate that wants to build a breath of experience in agile business.  

Role responsibilities:

  • Create and deliver a 2021/22 channel growth strategy for existing on the go and take home products.
  • Be the shopper and customer expert for the business, feeding back channel insights, making recommendations and leading key projects to unlock future growth in your channel.
  • Develop multi-level contacts within the biggest operators in the channel, prioritising your time and the leadership teams time in the areas that will deliver the most impact for the business.
  • Deliver the company’s sales and profit targets for the channel, with full P&L accountability and budget management.
  • Sell-in and deliver category driving joint business plans including, recommended retail pricing, promotions, investments, grow distribution and create impact at point of purchase.
  • Own the channel demand forecast, work collaboratively with the supply and finance teams to deliver the highest level of customer service.
  • Effectively manage the channel administration, meeting both internal and external deadlines, communicate proactively and effectively internally and externally.

What we are looking for in you...

  • Delivered in a fast growing, branded FMCG company for 18 months.
  • Understanding and experience of the shoppers and retailers in the Out of Home Channel.
  • Ideally, you have been responsible for several small chains with full P&L responsibility.
  • Brilliant interpersonal and influencing skills, you recognise the value in multi-level networking, utilising your internal and external contacts to grow our business.
  • Results orientated, you think commercially and know how to structure a good deal for Waterbomb, our customers and shoppers.
  • Enjoy development and welcome the opportunity to learn, grow and wear multiple hats in a fast-paced business.
  • Super organised and have the ability to multitask, while keeping your focus on the bigger picture and your channel goals.

What we will expect in the first 6 months:

  • Get up to speed, understand our products, strategy and our shoppers.
  • Build great partnerships both internally and externally to deliver our growth plans in your channel.
  • Build a channel strategy to deliver long term strategic growth in on the go and take home in line with the business priorities.
  • Be an expert in your channel, demonstrate your entrepreneurial flare to identify opportunities and show leadership to deliver them.
  • Have bag loads of energy, proactively looking for ways to do things faster and smarter.

What’s in it for you?

  • Join a progressive and exciting business in a transformational year of rapid growth, selling exciting innovation with the added benefit of government legislation changing in 2022 to support healthier products.
  • Be part of an experience and supportive team, work directly with the Head of Sales and Managing Director to fast track your development.
  • Create a culture you want to be part of, align to our values, world of possibility, team of founders, good vibes club and commercial kats.
  • Competitive base salary + 20% OTE bonus + Long term incentive plan + share options + Pension + 29 days holiday + remote working + London office hub + all the juice and water you can drink.




Introjucing Waterbomb…

We’re making a splash in the world of soft drinks, creating delicious drinks that are healthier for the planet and our drinkers, nourishing the mind, body and soul.

As a certified B Corp we believing in putting people and the planet at the heart of everything we do.  We are a climate positive, always looking for ways to have a positive impact on the planet.  We offset twice the carbon we use in our manufacturing process, work with charities to protect our precious planet and collect single use plastic to convert to energy.  Our product innovations are designed around using 100% of the fruit, minising water consumption and moving away from plastics.

We are a passionate bunch, small, but perfectly formed!  No day is ever the same and things certainly never get boring.  We have big plans to drive positive change in the beverage industry and that all starts with an amazing team!

We have 4 team values:

  • World of possibilities: Our curiosity and determination set us apart from the competition... we see an opportunity and we work collectively to deliver it.
  • Team of founders:  Entrepreneurship is in our blood, we act like founders, chase every opportunity and stay focused on the big picture.
  • Good vibes club:  We spread good vibes, support each other, offer our time and knowledge generously and leave a positive impact wherever we go.
  • Commercial kats:  Commercial flare is everywhere,​ ​we take ownership, we act decisively, we fail fast and learn faster.
  • Then it’s all about an engaging brand, our brand ‘What A Melon’ started with the launch of our watermelon juice back in 2016 into Sainsbury’s, Co-op, Waitrose, M&S and Ocado.  We appeal to young, healthy and planet conscious consumers and with the new High Fat, Sugar and Salt (HFSS) legislation coming in next year we are in the perfect position to drive epic growth. 

This year is a transformational year for our business, Our What A Melon brand has become What A Juice and is driving +30% in value sales and +70% in volume in our take home format, and we are expanding our portfolio.   A new range of What A Juice flavours will be launching in August, followed by What A Water in September.  We have already landed some amazing national distribution, with a lot more opportunities to go after. 

We are on the lookout for fun, passionate and talented people to help us deliver our plans, could that be you?

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United Kingdom
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